Why Every Business Needs Content Marketing

file7891262448908For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.

This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.

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Marketing Your Website

internationalEvery website we build at Centennial Arts is designed to increase visitor traffic. We design each and every website with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. There is tools incorporated for platform and blogging allows search engine optimization for your website, email marketing integration and connecting through social media.

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Choosing a Custom Web Design vs Web Template

Being a business owner for your company is good to have when owning your own business. You may be asking yourself as a business owner, “How do I get my business started and how do I continue increasing the growth of my business?” The main thing that people must have in order to operate your business is a website which allows your customers to visit your page online whether if its a coffee, construction, bakery, restaurant, and etc. website. The main thing you want to keep in mind is where do you see your business going in the next five to ten years. If you want your business to expand and continue to grow then its best to have a custom website made by a professional web site developer rather than a web template. Continue reading Choosing a Custom Web Design vs Web Template

Why Mock-ups for custom design are bad for a business?

How many times have you told someone that you wanted them to custom design some product such as a house, website, etc. that can be done your way with certain features and aesthetics? Later, it turns out it wasn’t done at all the way you expected. In these cases, this can be the result of what is called a mock-up being presented, which can lead to expecting something with certain assumptions of quality and specific details, but then it turns out too generic or does not fit to your needs, goals, or standards at all. Mock-ups are very common, and are also the reason why businesses complain often about “Why they don’t get the results they want the first time around?”. Mock-ups are commonly used in a custom design situation with the intent to show a graphical version of what appears to be the final or nearly final product. Continue reading Why Mock-ups for custom design are bad for a business?

Comparison on Website Design Companies

Introduction

Let’s face it; there’s a lot of web design companies out there. So what makes many customers choose popular and widely advertised sites such as Go Daddy, Intuit, and 1&1? After comparing and contrasting these sites, you will also be educated on why certain features of these popular sites are at fault, and what you can do about it.

You will also see examples of websites that may appear attractive and “look” like a good website, but we want to reveal why these websites are not user-friendly and the content of the other pages on the site are easily overlooked. We want to show you the importance of looking for more than attractive pictures and colors on a site’s home page…and see what features really make a difference.

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Website Insight: Do You Need a Website for Your Company?

Introduction

Whether you’re a barber, plumber, restaurant owner, jewelry maker, massage therapist, or non-profit organization, a website is extremely essential in today’s viral market and digital economy. The use of the internet has been vastly growing and so many things are now accessed online or through mobile services. Advanced technology and online services are heavily involved and a big part of our everyday lives. We continue to value the importance of accessibility, efficiency, visualization, entertainment, and productivity in our products and services.

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Self-Employed? Tools for Support

Introduction

In the world of self-employment, getting stuff done in an easy and efficient way can sometimes be…well, difficult. Self-employed workers also know the value of the dollar and are willing to do anything they can to increase their marketing and sales in an effective yet affordable way, as well as saving time. With simple tools such as Skype, Google Voice, and others, you can save money while building your professional network and portfolio.

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An Intro to Hexadecimal

Introduction

If you work with computers on some level beyond Microsoft Office or browsing the net, at some point, you will run across hexadecimals. What are they and why do people bother using them when they seem something better left for assembly programmers?

Hexadecimal is just a base-16 number system. Because we grew up in a society where most of us has 10 fingers, we use the base 10 decimal system for the most part. In hex, in addition to the numerals 0-9 to represent values zero through nine, we also have letters A-F to represent values ten through fifteen. Continue reading An Intro to Hexadecimal