Important 2017 Social Media Marketing Statistics to Know

Only one month into 2017, it is obvious that social media has become the critical aspect of digital communications strategies. Social media platforms deliver measurable results in sales, leads and branding. In addition, they enable you to reach a larger number of people at a low cost. The world of social media networks is dynamic and in constant change. So here are a few important numbers you should know about social media to grow your Internet marketing strategy.

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The Difference Between B2C and B2B Social Media Marketing

Facebook first launched as a platform for college students to meet each other — nothing more. When Twitter launched, it was meant to be a miniature version of a personal blog. However, over the years things have changed immensely. The world eventually began to realize the amazing potential of social media marketing, forward thinking organizations started incorporating social media marketing into their overall Interment marketing mix. Typically speaking, these companies were almost exclusively B2C. Even to this day, B2B companies are still skeptical of the benefits of social media for their business marketing. The reason for this hesitance is a perceived inability to measure the effectiveness of such marketing activities on social media. Conversely, B2C companies were the “early adopters” of social media marketing — this dichotomy perfectly demonstrates the significant differences between B2B and B2C marketing. This article will discuss a few of these significant differences when it comes to social medial marketing for B2C and B2B.

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How to Use Social Media for Marketing: Know Your Platform

facebook-439153_960_720Social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and more are great resources for businesses searching for ways to promote their brand online. The platforms themselves are free to use, but have paid advertising options as well, particularly for brands that want to reach even more new audiences. However, just because your business should be on social media, doesn’t mean you should be on every network. It is crucial to choose and nurture the social platforms that work ideally for your business, so that you don’t spread yourself too thin.

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Happy National Clean Out Your Computer Day!

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Today is National Clean Out Your Computer Day! This is a great day to take some time out of your busy schedule to do needed computer care on your computers. Over time, files and programs that are unused on your PC clog the memory and can cause confusing during retrieval and use of other data. Additionally, earlier this month we had Safer Internet Day which brings tools, education and awareness to create a Safer Internet for both kids and adults. Don’t hesitate to contact our team here at Centennial Arts if you are having any computer troubles or need Computer Repair Services!

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Why You Should Invest in a Website

Why You Should Invest in a WebsiteA new year is upon us, and as a business owner you have probably already begun planning how you can make 2017 your best year thus far. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why you should invest in a new website in 2017, and why it is the first step toward getting significant results about making the digital aspect part of your marketing efforts for the new year.

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Data Privacy Day: How to Keep Your Private Data Protected

Data Privacy DayToday is #DataPrivacyDay! In today’s world, cyber security is a growing concern. This day is observed as a reminder to protect and safeguard private data. Here are a few tips on how you can keep your private data protected.

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Why We Love Small Business (And You Should, Too!)

Small BusinessesOur team here at Centennial Arts loves small business and, frankly, we believe you should too! Centennial Arts loves working with family owned companies and being a part of their growth and success. Small businesses rightfully deserve their own special week (April 30 – May 6, 2017). While they may be small, they are special and unique to the industry for a variety of reasons. Here’s just a few of the many reasons we love small business!

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Managing Your Facebook Organic Reach

Managing Facebook Organic ReachNow that you have a better understanding of how Facebook surfaces content, this article will explore tips for managing the decline in organic Page reach so you can ensure your Facebook Fans still see the majority of your posts.

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The Worst Advice We’ve Ever Heard About Search Engine Optimization

seo-1395899_960_720Having the right SEO strategy for your website is crucial to maximize opportunities on the natural search landscape. To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some Internet marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of the terrible advice we have heard about .

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Why Aren’t My Facebook Fans Seeing My Posts?

facebook-140903_960_720Many of our clients manage their own Facebook Pages for their business, and you have likely noticed a decline in how many of your fans have been viewing and interacting with your organic posts. This drop in organic Facebook reach came to a head in 2014, when marketers began picking up on the situation in droves. However, many Facebook Page business marketing individuals may be wondering, “Why aren’t my Facebook Fans seeing my posts?”

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