What Does it Mean if Verizon Acquires Yahoo?

verizon-yahooYahoo is no longer an independent entity. The service has been purchased by Verizon for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has grown quickly to become a major entity in the world of online marketing. Many may be wondering, “How does this impact me?” Given the new web properties and brands Verizon acquired, the opportunities are endless.

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Don’t Get Caught with Your eCommerce Site Down

eCommerce DownPreparing your eCommerce site for a busy holiday season is an absolutely critical process that has to begin well before most shoppers start looking for gifts. It is important to realize that no change alone will fully protect your site from the issues that commonly arise during periods of heavy traffic. However, you and your business must make a number of changes to avoid the possibility of having any problems with your eCommerce site. You must engage in some planning, testing and optimization before your site is ready to weather the storm of holiday shoppers that will soon arrive.

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Shopify vs. Magento

Shopify vs MagentoChoice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.

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Why You Need a Mobile-Friendly Website?

ipad-820272_960_720It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.

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SEO Strategies for your New Website

seo-1216145_960_720You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website?

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How To Build an Effective Content Strategy for Your Blog

Content MarketingHaving an effective content strategy for your blog, whether you’re a small business owner or a multinational brand, is an easy way to ensure you’re getting the most value from the money and time you invest in your business blog.

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How Presidential Campaigns Use Online Marketing

Presidential Campaign Online MarketingAs the debates heat up, candidates are leveraging online marketing and social media to capture the votes of U.S. voters. While many companies would agree that getting 45 percent market share would be a huge success, in politics, winning 45 percent means losing the vote. Having a strong online presence is now table stakes for political candidates. Whether 50 years ago or today, there are three factors successful political campaigns have been able to learn from marketers: be targeted, be efficient and be clear with your message across all channels or be lost in the cacophony of the elections.

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Why is the U.S. Surrendering Control of the Internet?

Internet ControlIt was recently announced that, by prior arrangement, ICANN will be cut loose on October 1, 2016 from its sole government steward, the U.S. Commerce Department’s National Telecommunications and Information Administration (NTIA), and become answerable to multiple stakeholders worldwide, including countries, businesses and technical bodies. Many may be wondering, “What does this mean?” or “Why?” This article will explain everything you need to know about the U.S. possibly surrendering control of the Internet.

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Atlas Project Introduces Lake Walk Town Center Near Texas A&M

A new brand has been introduced by the Atlas master-planned community. This pedestrian friendly town center is being built at the epicenter of the Texas A&M Biocorridor of Bryan/College Station. Lake Walk is the new identity for the town center, which will feature lifestyle and outdoor pursuits as well as exciting employment opportunities.

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Dominate Your Marketing Campaign by Combining SEO and SEM

SEO vs SEMOne of the biggest missed opportunities by many businesses is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often it is argued that SEO is dead, that they shouldn’t pay for clicks when they can rank organically, and that they often choose between putting efforts towards one or the other. It’s time for this conversation to change and recognize what the first two letters of those acronyms stand for — Search Engines.

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