How Online Shopping Changed the Landscape of Holiday Shopping
Today’s world is more connected than ever before. Buyers today are always ready to make a purchase. Their planning cycles are hitting earlier and harder than traditional models allow for. Technology also opens the holiday shopping experience, bringing it right to the hands of consumers and brings it to life. The following are just a few ways on how online shopping changed the landscape of holiday shopping.
The Digital Generation
It is tradition, or part of their culture, for some to shop at a store during the holiday season. This is especially true for older shoppers. However, this tradition is fading for many.
Parents are younger and part of the digital generation. They want a frictionless experience. They want hyper-efficiency shopping for toys, clothing and more. The convenience of purchasing items with the click of a button is at the forefront of many shoppers minds.
Convenience for Shoppers
Instead of planning out a route around town to multiple driving destinations, more than half of consumers now do their holiday shopping from the convenience of their own homes. Technology has made finding and purchasing the ideal gift for family and friends such a relatively simple task.
Online shopping has become more personalized and painless each year for consumers. Many retailers have user-friendly mobile apps and online stores that allow shoppers to go from research to the checkout process in a matter of minutes.
In general, online content streamlines the shopping process. Shoppers can type a few keywords into a search bar and find roundups of the most popular products this year for different types of buyers.
Quick Shipping Options
In addition to the convenience of shopping from the convenience of your home, many online stores offer quick shipping options for subscribers.
Online stores often provide subscribed customers with free two-day shipping on millions of items (along with other benefits). Other subscription services will allow for free two-day shipping if the minimum order is $25.
With the growth of technology in a digital world, the online shopping experience continues to changed the landscape of holiday shopping. Retailers need to prepare contingency plans for their contingency plans now to ensure they are able to pivot quickly and adapt to any given scenario that may arise in the coming months.
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