Why Every Business Needs Content Marketing

file7891262448908For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.

This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.

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Marketing Your Website

internationalEvery website we build at Centennial Arts is designed to increase visitor traffic. We design each and every website with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. There is tools incorporated for platform and blogging allows search engine optimization for your website, email marketing integration and connecting through social media.

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Preparing Your Online Store for the Holidays

_DSC7685The holiday season is almost always the most profitable time if year for many online businesses. Not only does the last quarter of year see increases in the number of orders, but the average size of the order tends to be much bigger as well. In fact, the majority of retailers make most of the yearly revenue in the last quarter alone.

With the day-to-day hustle running your eCommerce business, it’s easy to forget about the fast-approaching holidays. How many times has a holiday come and you realized your never prepared a promotion for it? We’re here to help! This article will discuss the importance of planning ahead and how early you should begin, as well as provide few helpful ways to prepare your online store for the holidays this year.

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Search Engine Optimization: Mobile Platform

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With a new update to Google’s Search Engine algorithm being released, changing the way websites are ranked and listed, sites that are optimized for mobile browsers are rewarded with a better “score” from Google. Before this update was rolled out, all you would have needed to stay up in the rankings on Google’s search engine was a well built and optimized desktop-oriented website. However, with mobile traffic accounting for well over half of those who are browsing the internet, there is a large opportunity for benefit.

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Products and Services that Google is offering for the customers.

People love to have their favorite apps on their devices (mobile phones and/or tablets) and on their computer even if they want to search and find something in few minutes rather than just going through Yellow Pages or calling 411 to ask for directions to certain place. Most people have common apps stored on their devices for instance they may want to know what the forecast going to be today in that particular city, if they want to play Angry Birds, check business emails or check for traffic updates. Continue reading Products and Services that Google is offering for the customers.

Social Media: Facebook, Twitter, Google+, Branch Out, and Pinterest?

In today’s personal and business environment, social media has become part of our every day life. The question most people ask, how do we use these social media websites such as Facebook, LinkedIn, Twitter, Google+, BranchOut, and Pinterest?  What are the benefits of integrating social media to my website? Here are some tips and tools for making the most of your social media websites…and if you don’t have any, here’s why you need to get them:

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America….the Free?: the SOPA scare

Introduction

“Imagine a world without free knowledge…without free information.” –Wikipedia

We would have to start paying for what we once used to get for free, which could cause many popular sites and search engines to stop their services. This would mean no more social media such as Facebook and Twitter, no more study or work break entertainment such as YouTube, no more catching up on your favorite TV shows you missed last night on Hulu, and Heaven forbid, no more searching for anything on Google or Wikipedia.

It’s hard to imagine, isn’t it?
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