Many of our clients manage their own Facebook Pages for their business. You might have noticed a recent decline in how many of your fan view and interact with your organic posts. This drop in organic Facebook reach came to a head in 2014, when marketers began picking up on the situation in droves. However, many Facebook Page business marketing individuals may be wondering, “Why aren’t my Facebook Fans seeing my posts?”
For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.
This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.
In today’s personal and business environment, social media has become part of our every day life. The question most people ask, how do we use these social media websites such as Facebook, LinkedIn, Twitter, Google+, BranchOut, and Pinterest? What are the benefits of integrating social media to my website? Here are some tips and tools for making the most of your social media websites…and if you don’t have any, here’s why you need to get them:
Whether you’re a barber, plumber, restaurant owner, jewelry maker, massage therapist, or non-profit organization, a website is extremely essential in today’s viral market and digital economy. The use of the internet has been vastly growing and so many things are now accessed online or through mobile services. Advanced technology and online services are heavily involved and a big part of our everyday lives. We continue to value the importance of accessibility, efficiency, visualization, entertainment, and productivity in our products and services.
In the world of self-employment, getting stuff done in an easy and efficient way can sometimes be…well, difficult. Self-employed workers also know the value of the dollar and are willing to do anything they can to increase their marketing and sales in an effective yet affordable way, as well as saving time. With simple tools such as Skype, Google Voice, and others, you can save money while building your professional network and portfolio.
We would have to start paying for what we once used to get for free, which could cause many popular sites and search engines to stop their services. This would mean no more social media such as Facebook and Twitter, no more study or work break entertainment such as YouTube, no more catching up on your favorite TV shows you missed last night on Hulu, and Heaven forbid, no more searching for anything on Google or Wikipedia.
It’s hard to imagine, isn’t it?
Continue reading America….the Free?: the SOPA scare
So, what is Google+? It seems pretty surprising that Google is just now coming out with a social media component to add to all it’s other diverse features. But now that Google has, will it effect Facebook in the near future? Google+ saw 67 million visits in November 2011 (after just launching in July 2011) and is expected to grow significantly by the end of 2012. This new social network has unique features such as Circles, Hangouts, and others that Facebook does not currently compete against.
Why QR Codes are Effective:
Opinions vary across the charts discussing whether QR codes are really effective or a waste of money, time and space. Many associate these codes as only links to a company website, but they may not realize how much more it can actually do. Just to name a few, you can receive text, add an electronic business card (vCard), compose emails and texts after scanning the code, and of course, upload a URI or URL to your smart phone3.
Continue reading QR Codes: Effective or Useless?