For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.
This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.
Continue reading Why Every Business Needs Content Marketing
Every website we build at Centennial Arts is designed to increase visitor traffic. We design each and every website with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. There is tools incorporated for platform and blogging allows search engine optimization for your website, email marketing integration and connecting through social media.
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Are free email services worth the price? According to CMIT Solutions, free, web-based email services like Hotmail, Yahoo, and Gmail are increasing the gap of security. Spammers use fake return email addresses all the time, but if the return address belongs to an acquaintance of yours, chances are that person’s actual account (and address book) has been hacked into.
Continue reading Using Free Email Services: Warning
In the world of self-employment, getting stuff done in an easy and efficient way can sometimes be…well, difficult. Self-employed workers also know the value of the dollar and are willing to do anything they can to increase their marketing and sales in an effective yet affordable way, as well as saving time. With simple tools such as Skype, Google Voice, and others, you can save money while building your professional network and portfolio.
Continue reading Self-Employed? Tools for Support
Zappos, a very large online retailer, had it’s system hacked into and accessed credit card information of 24 million customers.
After reading the article at http://t.co/BwRIbLZN, it is important to let all online users know the importance of taking proper precautions to protect yourself against identity theft and the steps to achieving this.
Continue reading Protection Against Identity Theft: Online Hackers
Why QR Codes are Effective:
Opinions vary across the charts discussing whether QR codes are really effective or a waste of money, time and space. Many associate these codes as only links to a company website, but they may not realize how much more it can actually do. Just to name a few, you can receive text, add an electronic business card (vCard), compose emails and texts after scanning the code, and of course, upload a URI or URL to your smart phone3.
Continue reading QR Codes: Effective or Useless?