Tag: company

Why Every Business Needs Content Marketing

file7891262448908For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.

This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.

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Self-Employed? Tools for Support

Introduction

In the world of self-employment, getting stuff done in an easy and efficient way can sometimes be…well, difficult. Self-employed workers also know the value of the dollar and are willing to do anything they can to increase their marketing and sales in an effective yet affordable way, as well as saving time. With simple tools such as Skype, Google Voice, and others, you can save money while building your professional network and portfolio.

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QR Codes: Effective or Useless?

Introduction

Why QR Codes are Effective:

Opinions vary across the charts discussing whether QR codes are really effective or a waste of money, time and space. Many associate these codes as only links to a company website, but they may not realize how much more it can actually do. Just to name a few, you can receive text, add an electronic business card (vCard), compose emails and texts after scanning the code, and of course, upload a URI or URL to your smart phone3.
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