Investing in a Website with Centennial Arts

investing in a website

A new year is upon us. Therefore, as a business owner, you have probably already begun planning how you can make 2017 your best year. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why investing in a website is essential for success. A website is the first step toward getting significant results in the digital aspect part of your marketing efforts.

Continue reading Investing in a Website with Centennial Arts

What to Avoid with Search Engine Optimization

What to Avoid with Search Engine Optimization

To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some digital marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of what to avoid with search engine optimization.

Continue reading What to Avoid with Search Engine Optimization

How to Combine SEO and SEM for Your Marketing Campaign to Ensure Success

how to combine SEO and SEM for your marketing campaign: SEO vs SEM

There are numerous ways in which SEO and SEM efforts complement each other, and lead to a more successful strategy. We will discuss how to combine SEO and SEM for your marketing campaign to ensure success.

Continue reading How to Combine SEO and SEM for Your Marketing Campaign to Ensure Success

SEO Benefits of a Blog for Your Business

SEO Benefits of a Blog

If you are looking to boost your website’s ranking in searching engines such as Google to drive organic traffic, you need search engine optimization (SEO). A well-rounded SEO strategy entails keyword research, website optimization, content generation, back-linking and more. However, one way to get search engines to notice your website is with a blog. Adding a quality static blog to your website is a great way to gain organic traffic site. Here are a few of the many SEO benefits of a blog for your business.

Continue reading SEO Benefits of a Blog for Your Business

The Benefits of SEM for eCommerce

SEMThere is no doubt that SEM is crucial for any website. However, there are a few reasons why eCommerce websites specifically should pay close attention to their paid search strategy. We will discuss the benefits of SEM for eCommerce.

Continue reading The Benefits of SEM for eCommerce

Marketing Your Website

internationalEvery website we build at Centennial Arts is designed to increase visitor traffic. We design each and every website with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. There is tools incorporated for platform and blogging allows search engine optimization for your website, email marketing integration and connecting through social media.

Continue reading Marketing Your Website

Search Engine Optimization: Mobile Platform

CAResponsiveEGScaled

With a new update to Google’s Search Engine algorithm being released, changing the way websites are ranked and listed, sites that are optimized for mobile browsers are rewarded with a better “score” from Google. Before this update was rolled out, all you would have needed to stay up in the rankings on Google’s search engine was a well built and optimized desktop-oriented website. However, with mobile traffic accounting for well over half of those who are browsing the internet, there is a large opportunity for benefit.

Continue reading Search Engine Optimization: Mobile Platform