Every website we build at Centennial Arts is designed to increase visitor traffic. We design each and every website with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. We will discuss marketing your website with integrated tools for search engine optimization, email marketing integration and connecting through social media.
Marketing Your Website
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It is the process of increasing the visibility of your website in search engines, such as google, through optimizing each page on your website with keywords and phrases people are likely to search for. Many people don’t go past the first couple pages of results when searching. So this is important when optimizing your website for search engines to draw in potential customers.
Some popular ways to improve organic search results include the following:
- Creating new content about products and services
- Removing barriers to indexing activities of search engines
- Increasing the number of backlinks or inbound links (links that your website receives from other webpages which indicate the importance of your website)
- Internal links to keep visitor interacting throughout your website (link to contact page, services page, etc. throughout website)
Although a time-consuming process, SEO is an essential step towards getting more traffic to your website and grabbing top spots in search engines.
Capturing the Leads
Your website is the landing page for every marketing email. Centennial Arts creates emails serviced directly through your domain.
Additionally, we can incorporate a strategically placed contact form with specific subjects on your website to encourage visitors, and to give them easy access, to contact you about your business.
Blogging and Social Media Interaction
Blogging is a great way to interact with customers and make them feel more involved and informed of your services. Simply by offering free and original content on your site, you can bring new visitors and set you apart from the competition. Read our article, Why Every Business Needs Content Marketing, for more information about creating effective content for your website.
Creating social media accounts for your company or business is also another great way to inform and attracted new visitors. There is always a conversation happening that is relevant to your industry. Social media is a great way to keep yourself informed of what others are saying about your industry. Additionally, linking your blog post to your social media accounts can keep your existing customers interested and informed, while also drawing in new potential customers as well.
Your website visitors should have a smooth and effortless experience. Any information the visitor is looking to find on your website easily and readily available. The quality of design your website has directly affects a visitor’s perception of your company. Having a great design creates trust and compels action. At Centennial Arts, we ensure that every marketing website design includes the following:
- Aligned with the brand
- Communicates value quickly
- Appeals to the target audience
Websites can be confusing and navigation can be difficult to find sometimes. Visitors are not sure where to click or how to find the information they need. The “usability” of your website is the art and science of making websites easy to understand for the visitors.
Good usability is a combination of the following:
- Placement and prominence of conversion elements
- Navigation labels and page hierarchy
- Integration of features
Mobile-Friendly with Responsive Web Design
Having a responsive web design for your website ensures every page is mobile-friendly. The website detects when a visitor is on a mobile device and adapts accordingly for easy viewing access. As well as providing a great browsing experience for your visitors, other benefits include:
- Less work for you. When you update your page, the update will be applied to both the mobile viewing and full-screen viewing.
- Improved SEO. Google prefers to index one website, rather than a separate website for mobile.
Every good marketing website needs frequent content updates. It should be able to be done in a quick and easy manner as well.
Centennial Arts offers their proprietary platform in our marketing platform that has the tools needed to easily update information and integrate the marketing tools, analytics, and web pages as one.
Analytics: Measuring Results
Ongoing web marketing means frequently optimizing and enhancing your website to maximize the return on your investment. The more you put in, the more your get out.
Data from analytics should the guide the marketing process and decisions and content changes to produce results.
Centennial Arts key to web marketing is to plan, design and build a site with results in mind. This includes aligning design elements, features and content with the goal of getting traffic to your website, thus creating new customers.
We are available to assist you with ongoing web strategy, including guidance with SEO keywords and phrases research, email marketing, social media and content for your website. Contact us with the link below to get started on marketing your website today!