What to Avoid with Search Engine Optimization

To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some digital marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of what to avoid with search engine optimization.

What to Avoid with Search Engine Optimization on Your Website

Duplicate Content

Duplicate content is one of many things to avoid with search engine optimization on your website. If there’s one significant aspect you want to ensure in your website, it is that you use original and unique content.

In addition, duplicate content is hazardous for your business. This is because search engines such as Google already have the content in their index. Therefore, there is no reason they should promote yours, as it has nothing new to offer.

Irrelevant Keyword Stuffing

Utilizing keywords again and again in your content without any relevance is a disastrous search engine optimization practice. This discourages your readers from reading you content. It also acts as a signal to the search engines that you are trying to trick their algorithms.

Typically, you must use the keywords in the title, opening paragraph and a few more times is good enough. This includes SEO for locality as well.

Hiding Real Text

One very prevalent practice is hiding your real text and showing different versions to users and crawlers. However, this is no longer advisable.

Try to keep the same version for both users and crawlers so that one can differentiate between website and ads.

Too Many Ads Above the Fold

Search engines don’t like when you place too many ads above the visible part of a page without scrolling.

If you notice a decrease in your website rankings, this might be one of the issues you should check out.

Putting Too Much On Your Home Page

Make sure your home page is able to let the user take in everything at a glance. However, this doesn’t mean that you need to put everything on your home page.

This is because it makes your web page take longer to load and anyone who has told you otherwise has not given you good advice. Your website should always load within 4-5 seconds or less.

Purchasing Cheap Hosting Services vs. Good Hosting Services

As mentioned above, your website should load in 5 seconds or less. It should be up and running 24/7. Utilizing the correct software and website hosting service will allow your to achieve these goals easily.

The ideal purpose of avoiding making mistakes when working on your SEO is to lead individuals to your website. If your website is slow, unavailable or not functioning correctly then people will leave, giving you a high bounce rate. Once people find your website, you want them to stay and learn about your products and/or services.

How Centennial Arts Can Improve Your SEO Strategy

When searching for the best results from your SEO, you need to contact a team of experts in the field. Through our standard website design process and included in our standard unlimited updates process at no additional cost, we will help you optimize your website for the various search engines, including Google, in an affordable and professional way.

These are just a few examples of what to avoid with search engine optimization on your website. Contact us with the link below to get started on your SEO strategy for your website today!