Magento: Performance and Speed

There are numerous ways to ensure your customers have a good onsite experience, and one of the most talked-about factors recently is Magento performance—the speed at which your eCommerce site loads. Studies have shown that slow page load times lead to increased abandonment rates, fewer product views and poor user experience. There are many benefits of Magento’s performance and speed when compared to other eCommerce sites such as Shopify.

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The Importance of Having a Blog for Marketing

Many have been debating whether or not a blog is important for their business, and is still relevant in today’s online marketing environment. Whether you are a small business, or a multinational company, having a blog is integral to your online content marketing strategy and here’s why.

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How Our Email Services Benefit Dealers in the Automotive Industry

Versatility and adaptability are the key to success in the automotive industry. Here at Centennial Arts we know our automotive dealer clients need a user-friendly, easy access email service that can be accessed quickly and on the go. This is why we offer business class email services customized for your domain and user-friendly from all devices, including your smartphones. Here are a few of the many benefits of our business class email services for the automotive industry.

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Why You Should Invest in a Website

Why You Should Invest in a WebsiteA new year is upon us, and as a business owner you have probably already begun planning how you can make 2017 your best year thus far. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why you should invest in a new website in 2017, and why it is the first step toward getting significant results about making the digital aspect part of your marketing efforts for the new year.

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Why We Love Small Business (And You Should, Too!)

Small BusinessesOur team here at Centennial Arts loves small business and, frankly, we believe you should too! Centennial Arts loves working with family owned companies and being a part of their growth and success. Small businesses rightfully deserve their own special week (April 30 – May 6, 2017). While they may be small, they are special and unique to the industry for a variety of reasons. Here’s just a few of the many reasons we love small business!

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Shopify vs. Magento

Shopify vs MagentoChoice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.

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Why You Need a Mobile-Friendly Website?

ipad-820272_960_720It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.

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SEO for eCommerce

SEO vs. SEMThere are many businesses that are taking their products to the digital space and implementing eCommerce websites to sell their products and merchandise. If you are considering an eCommerce website, here are few things to know about how creating an eCommerce website and implementing Search Engine Optimization (SEO) will impact your business.

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SEO Benefits of Responsive Website Design

SEO BenefitsWith smartphones and tablets becoming more commonly used to browse the internet, it has become increasingly important to create a website that works across multiple platforms. After exploding onto the scene in early 2012, responsive website design is now firmly established as the best way to create a website mobile visitors love, and has become a central feature of the modern website design landscape. But when it comes to SEO, can a responsive website design increase the chances of a website’s success?

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