Why You Should Invest in a Website

Why You Should Invest in a WebsiteA new year is upon us, and as a business owner you have probably already begun planning how you can make 2017 your best year thus far. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why you should invest in a new website in 2017, and why it is the first step toward getting significant results about making the digital aspect part of your marketing efforts for the new year.

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Why We Love Small Business (And You Should, Too!)

Small BusinessesOur team here at Centennial Arts loves small business and, frankly, we believe you should too! Centennial Arts loves working with family owned companies and being a part of their growth and success. Small businesses rightfully deserve their own special week (April 30 – May 6, 2017). While they may be small, they are special and unique to the industry for a variety of reasons. Here’s just a few of the many reasons we love small business!

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Shopify vs. Magento

Shopify vs MagentoChoice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.

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Why You Need a Mobile-Friendly Website?

ipad-820272_960_720It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.

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SEO for eCommerce

SEO vs. SEMThere are many businesses that are taking their products to the digital space and implementing eCommerce websites to sell their products and merchandise. If you are considering an eCommerce website, here are few things to know about how creating an eCommerce website and implementing Search Engine Optimization (SEO) will impact your business.

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SEO Benefits of Responsive Website Design

SEO BenefitsWith smartphones and tablets becoming more commonly used to browse the internet, it has become increasingly important to create a website that works across multiple platforms. After exploding onto the scene in early 2012, responsive website design is now firmly established as the best way to create a website mobile visitors love, and has become a central feature of the modern website design landscape. But when it comes to SEO, can a responsive website design increase the chances of a website’s success?

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Using Responsive Website Design to Improve Marketing

Many have heard about responsive website design, but as marketer, sometimes we are only focused on the specific tasks, such as creating content, developing email campaigns, building links and updating social media networks. The fact of the matter is, if you do not have a responsive design in place for your website, then all of the online marketing strategies we implement will not bring the full potential of results. This article will discuss the importance when it comes to adding responsive website design into the marketing mix.

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Benefits of Responsive Website Design

CA ManagementThere is no doubt that having a responsive web design for your website is extremely important for today’s web design point of view, as there is more demand now for responsive than ever before. With sales for mobile devices on the rise, people want to be able to visit your website while they’re “on-the-go,” thus the importance of having a mobile-friendly website. This article will discuss what responsive web design is and a few of the many advantages of responsive website design.

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Why You Should Use Magento for Your eCommerce Business

maxresdefaultMagento is an open-source eCommerce platform for businesses. It contains built in customization to many of the top payment providers, as well as numerous pre-built shipping to choose from, so you can begin selling products online with little hassle. Here are just a few of the reasons to consider using Magento for you eCommerce store.

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