Reaching your customer base is necessary when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience. We will discuss a few of the many reasons why you need a mobile-friendly website to achieve successful digital marketing.
What is a Mobile-Friendly Website?
Smartphones and other mobile devices are more popular than ever before. Therefore, making your website mobile-friendly is an absolute must today.
Generally, a mobile-friendly website is a site that is designed to display properly on smaller screens, such as iPhone or Android smartphones, or intermediate sized tablets. Standard desktop websites do not render well on these devices. However, mobile-optimized sites adjust to the smaller screen size and format the content and interface in a mobile-friendly manner. This includes the following:
- Larger, easier to read text
- Mobile-friendly navigation
- Touch-friendly buttons and page elements
- Faster download speed
Why You Need a Mobile-Friendly Website
Today, more and more visitors are accessing your company website on mobile devices, Therefore, it’s essential to make sure that all your visitors have a positive experience, regardless of what type of device they are using to get there. If your website takes too long to download, or is not easy to use on a mobile device, users may move along to a competitor. Having a mobile-friendly website brings with it several key advantages, including:
- Improved search visibility
- Improved user experience
- Increased lead generation
- Increased credibility
Improved Search Visibility
Google prioritize businesses that have a mobile-friendly website when people use the search engine on their smartphones or tablets.
Therefore, if you want your website to rank highly in Google and other search engines, it is imperative that you optimize it for mobile.
Improved User Experience
Increasingly, your customers are not sitting in front of desktops or laptops. However, they are on the go, and they’re accessing your website from their mobile devices. Therefore, if you don’t give your customers what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll move on to a competitor’s site.
Giving your customers easy visibility and navigation on your website allows them to browse and shop for what they need on their mobile device, thus increasing the changes they’ll return to your site again.
Increased Lead Generation
There was a seismic shift in shopping trends in 2013. As of June 2013, the online shopping champions were mobile devices. They officially surpassed desktop PC and laptop users, garnering 55 percent of consumer shopping time spent online as measured, as compared to 45 percent for laptops and desktops combined. This number has continued to climb.
As of December 2014, smartphones and tablets accounted for 60 percent of digital media time spent.
Having a mobile-friendly website also helps build credibility with your customers, your clients and influencers in your industry. No matter if you are selling B2B or B2C, a mobile-friendly website allows anyone who tries to visit your site on a mobile device to have a proper experience, and that will encourage them to see you as a credible resource for information, products and services.
These are a few of the many reasons why you need a mobile-friendly website to be successful. If you want your company’s website to perform well and support your business, making it mobile-friendly is a must. Contact Centennial Arts with the link below for more information or to get started on your mobile-friendly responsive website design today!