Choice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.
When you search Shopify vs. Magento on Google, the first two listings that appear come from Shopify itself. If you click on these links, they don’t essentially say much about Shopify’s features, not even a comparison table. Instead, there are some testimonials from Shopify’s satisfied customers, and a few lines of “us vs. them” where Shopify states that they invented online shopping. There is no clear comparison as to why one should use or not use either Magento or Shopify. This article will compare both Shopify and Magento to help you better understand the difference, as well as the importance of choosing the right one.
Major Differences Between Magento and Shopify
Shopify is a software as service platform which cannot be customized like Magento can. Also, unlike Magento, Shopify is only an eCommerce platform for extremely small businesses. So, if you ever plan on growing and expanding your business, Shopify is probably not an ideal choice.
Magento offers many extensive features, while Shopify will give you minimal functionality. However, Shopify offers high quality themes at a cheaper price than Magento. Also, unlike Magento, it is very easy to purchase a domain with Shopify and get your store up and running quickly. With Magento, you will have to find a hosting provider. Unless you plan on remaining a small business, Magento is the ideal option.
How Can Magento Benefit Your Business?
While Shopify has many great features and benefits, there are good reasons why Magento is so popular and why choosing it for your business could make future growth much easier.
There are no surefire ways to success in business, but having a website that is user-friendly, scalable, fully customizable and ready to adapt to your changing business needs will help. Here are just a few of the many ways Magento can benefit your business.
Magento Delivers Outstanding eCommerce Functionality
Magento is an award-winning eCommerce platform, marketed as “the high performance, scalable digital commerce solution for fast-growing and large businesses”. With many years of experience building eCommerce websites, our team at Centennial Arts has yet to come across any platform that can compare.
Every platform has its merits, but Magento has proven itself to be head and shoulders above the rest when it comes to delivering scalable eCommerce websites for businesses looking to grow and expand.
Thanks to its power and flexibility, Magento now holds around 30 percent market share amongst the top 30 eCommerce platforms, including Shopify. The release of Magento 2.0 in 2016 has delivered everything from heightened user engagement and improved performance to smoother navigation and enhanced productivity, making it simpler to use.
A Platform to Futureproof Your eCommerce Website
Developing a website is not a one-off exercise. Your business needs of today will have shifted by tomorrow, and could be unrecognizable by next year. Ongoing maintenance is required for any website, as well as development and refreshing to keep pace with market trends and support your business as it grows.
No matter if developing your business means extending your product range, expanding into into Europe or diversifying to target new markets, Magento is fully scalable. Magento has every feature you could possibly need as you move forward, rather than requiring you to start again from scratch. Also, with support for most languages, currencies and tax calculations, it is a truly international platform.
Magento is Fully Customizable
It can be frustrating to find yourself working with a platform that limits your business’s potential and forces your brand into a pigeonhole. Having an effective eCommerce web design shouldn’t rely on a “one-size-fits-all” approach, like many other eCommerce platforms tend to do. A major benefit of Magento is that this open source platform is fully customizable to meet your unique needs as a business. It is adaptable, has a responsive design, has powerful product merchandising options and there’s a huge marketplace for sophisticated Magento plug-ins, so you can ensure your website is tailor-made for you business requirements.
Manage Multiple eCommerce Websites from a Single Platform
With Magento, you can manage multiple eCommerce wesites from a single platform. Not every eCommerce business is a simple one-site operation. If you are looking to expand your business with multiple online stores, Magento has the functionality you need.
From the same Magento installation, numerous stores can be managed and each store can share customer details, settings and product catalogues, which saves your business time and money. And, no matter how many products or product variables you have — even running beyond the tens of thousands — Magento has the power to manage them.
Equipped with Built-In Reporting and Analytics Tools
Businesses run on information. The best eCommerce platforms will supply the data needed to target your customers and keep them coming back. Magento offers built-in, comprehensive reporting on everything from sales and search terms to purchase histories and abandoned carts, which helps you refine and improve your customer loyalty.
While there are many other great and cheaper eCommerce platforms on the market, but for most eCommerce businesses, our team here at Centennial Arts believes it is the best since it offers a list a benefits that more than deliver on the initial investment. Magento websites are complex and time-consuming to build, but Centennial Arts has years of experience designing Magento websites for our clients to ensure successful growth for your business. Contact us with the link below for more information!