Reducing the number and size of informational transactions between a visitor’s web browser and your site is a significant element of fast, efficient performance, even more so during the holiday shopping season. Therefore, we will discuss how to leverage browser caching by adding expire headers.
Continue reading How to Leverage Browser Caching by Adding Expire Headers
You may be wondering, “What is a Content Delivery Network?” Content delivery networks optimize the provision of web content through a system of distributed servers — a network — that shifts depending on the location of visitor. The closer the computer of the user is to a specific server, the fewer potential problems exist in terms of network bottlenecks, which boosts speed and performance. Offloading static pages, CSS style sheets, images and other content allows you to increase your eCommerce site’s ability to handle more concurrent users and improve responsiveness — two musts for the holiday shopping season. We will answer the question, “What is a Content Delivery Network?”, as well as discuss how CDNs work.
Preparing your eCommerce site for a busy holiday season is an absolutely critical process that has to begin well before most shoppers start looking for gifts. No change alone will fully protect your site from the issues that commonly arise during periods of heavy traffic. Engage in planning, testing and optimization before your site is ready to weather the storm of holiday shoppers that will soon arrive. We will discuss how to keep your eCommerce site from crashing.
Continue reading How to Keep Your eCommerce Site from Crashing
Continue reading Shopify vs. Magento: What’s the Difference?
There are numerous ways in which SEO and SEM efforts complement each other, and lead to a more successful strategy. We will discuss how to combine SEO and SEM for your marketing campaign to ensure success.
Continue reading How to Combine SEO and SEM for Your Marketing Campaign to Ensure Success
There is no doubt that SEM is crucial for any website. However, there are a few reasons why eCommerce websites specifically should pay close attention to their paid search strategy. We will discuss the benefits of SEM for eCommerce.
There are many businesses that are taking their products to the digital space and implementing eCommerce websites to sell their products and merchandise. We will discuss the benefits of SEO for eCommerce.
The “Request a Quote” functionality can be a powerful tool for your eCommerce store. It can help you to successfully get conversions and an increase in purchases on your eCommerce store. Here are a few of the many benefits of using an eCommerce quoting system.
Continue reading Benefits of Using an eCommerce Quoting System
When communication between parties takes place over the internet, there is always risks. If a customer is sending payment instructions to your store using your online facility, the last thing you ever want to happen is for an attacker to be capable of intercepting, reading, manipulating or replaying the HTTP request to the online application. The consequences can be unimaginable when an attacker is able to read your session cookie, or to manipulate the payee, product or billing address, or to simply inject new html or Javascript into the markup sent in response to a user request to the store. We will discuss SSL security issues on websites and online stores.
Continue reading SSL Security Issues on Websites and Online Stores
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