You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website? We will discuss how to improve SEO ranking on a new website.
How to Improve SEO Ranking on a New Website
SEO is a long-term process and results are rarely immediate. However, the first steps you take after launching your new website will have a significant impact on the website’s potential ranking in Google. Google searches then indexes your websites target keywords/key phrases and starts bringing in traffic, leads and sales.
Structure Your Website for Target Keywords
The ability to rank in search engines such as Google largely depends on the structure of your website. Effectively ranking for your target keywords requires structureing your website so that each page targets its own set of closely related, highly relevant keywords.
Effectively structuring your website like this has several benefits. Firstly, instead of having one page target multiple keywords, it creates a clear theme and target keyword for each page on the website. It also allows you to closely target each keyword on each page for maximum relevance.
Develop a Content Marketing Strategy
Every website needs to have a content strategy focusing around your top keywords. When creating content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. Additionally, the content you create can rank by itself in the search engines.
For instance, if you write a blog post, there’s a possibility it will rank for some of the keywords you use in the title and in the body post. This is particularly true if the post gets linked to from other websites or shared a lot on social media. Also, it helps if your website as a whole already has significant high-quality links.
The results in high domain authority, translating into better rankings for all of your content. Additionally, regular content shows Google that your website is alive and active. Sending this fresh content signal to Google on a continual basis results in better rankings for your website.
Generate Powerful Backlinks to Your Website and Pages
Some great ways to do this include the following:
- write for a large publication
- industry interviews
- recommend your powerful content to people who matter
Recently, there was a major Google update. This means that if you did not have a mobile version of your website by April 21, 2015, you lost a significant amount of your rankings in the mobile version of the Google search listings.
In this technology-driven day and age, your website needs to be mobile-ready. Responsive design allows Google to rank your website higher. Responsive web design is an approach taken by web developers in which we lay out and code a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
These are just a few ways on how to improve SEO ranking on a new website. Our team here at Centennial Arts can create a responsive web design with an effective content marketing strategy that integrates these strategies above to ensure your website is a success. Contact us with the link below for more information!