How to Effectively Use Facebook for Business Marketing

As one of the biggest online social media platforms, Facebook is practically an Internet marketing necessity for businesses. Yet, despite Facebook’s widespread usage, many business owners report that their marketing efforts are unsuccessful. Therefore, we will discuss a few important Facebook business marketing strategies and practices that will prove a positive ROI.

Facebook Business Marketing Strategies

SEO Optimize Your Facebook Page

Your company’s Facebook page is the starting point for all your Facebook marketing efforts. Similar to your website, one Facebook business marketing tip is to optimize your Facebook for search engines as well.

Ideally, you want it to be ranking both in Google and in Facebook search for your brand name. This is so your customers and potential customers can find you easily. Then, once they have found your page, it should be appealing so they will actually choose to ‘like’ your page.

Promote Your Facebook Page at Your Business

This is one of the most overlooked tips for business owners when it comes to Facebook marketing. Often times, company’s do not have anything at their place of business telling people to connect with them on Facebook.

In the age of smartphones, individuals can ‘like’ your Facebook page anytime, anywhere. Instead of just placing a sign up, create a reason for people to ‘like’ you right then and there. For instance, offer an instant discount if they show you on their phone that they connected to your Facebook page.

Contests and Giveaways are Great

You may have already tried this Facebook marketing tip, but how well did you do it? And, did you follow Facebook’s guidelines?

Offer something great for prizes. Ask yourself, “Would I want to enter this contest or giveaway?” The better the prize, the more people you will get to ‘like’ your company Facebook page.

Use Content that Encourages People to Interact with You

Your business Facebook page should not look like a billboard. You should post original and intriguing content that makes people want to interact with you. Facebook has a great feature called “Facebook Questions”. This feature allows you to create a status update that acts as a poll.

People also love polls. They are more likely to interact with your question than to post a comment about your new special or promotion. Another great way to get people to interact with you is by posting interesting photos and videos. Facebook users are more likely to look at pictures, than to read a five sentence paragraph of a product description.

Reward Your Most Faithful Followers

If you want people to start talking about your Facebook page, start by making the faithful followers feel special. Consider having a “Facebook Fans Only” night.

Choose a particular individual that always comments on your page and do something special for them. This kind of stuff can go a long way, and it will really beef up your word-of-mouth marketing.

Being on Facebook is all about setting the following goals:

  • connecting with as many people as possible
  • getting them to interact with you on a daily basis


Getting the most out of your social media marketing requires a robust plan and strategy. At Centennial Arts, we work on developing technology to help businesses grow and connect with their customers. Through our experience in the website design industry, we stay up-to-date with new technologies to help your business SUCCEED. We can assist with your Facebook business marketing through our SEO process, which also increases your chances of being found on Google. Contact us with the link below for more information!

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