Social Media Marketing Statistics for 2017

Only one month into 2017, social media has become an obvious critical aspect of digital communications strategies. Social media platforms deliver measurable results in sales, leads and branding. In addition, they enable you to reach a larger number of people at a low cost. The world of social media networks is dynamic and in constant change. So here are a few important social media marketing numbers to know to help grow your Internet marketing strategy.

Social Media Marketing Statistics

General Statistics

Growing from the previous year’s $7 billion in spending, social media marketing has become an essential advertising tool for businesses.

Growth in social media can be attributed to the broad global consumer audience, 78 percent of which are influenced in some way by social media platforms.

Facebook Statistics

Facebook influenced 52 percent of consumers’ online and offline purchases in 2015 — up from 36 percent in 2014. This demonstrates the importance for businesses to manage their social media platforms, as it will have a direct impact on lead generation.

Facebook has over 40 million active small business pagesSocial media marketing statistics show that small-sized companies that pay for Facebook ads can gain visibility and surpass competitors relatively easily.

In February 2016 there were over 4.4 million videos uploads directly to Facebook, which generated over 199 billion views. Video marketing is a powerful tool that personalizes your brand and increases conversions.

The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times to post include 12:00-1:00 p.m. on Saturdays and Sundays and 1:00-4:00 p.m. on Thursdays and Fridays. Facebook allows you to auto schedule your posts to ensure maximum results and visibility among users.

Twitter Statistics

Link clicks account for 92 percent of all user interaction with tweets. Link clicks are your company’s easiest and strongest chance of gaining views and shares for your content.

According to Lithium, 78 percent of individuals who complain to a brand via Twitter expect a response within an hour. Customers are turning to social media to unleash their frustration or questions. Therefore, make sure you are actively engaging on your business Twitter account.

While there is a total of 1.3 billion accounts, only 320 million of those are active on Twitter. Because of the decrease in Twitter’s sign-up growth, it will boost its stock price by making ads more prominent. Therefore, begin preparing the possibility of having to pay for visibility.

Instagram Statistics

Instagram has become a powerful social media platform for marketers and its potential cannot be overlooked any longer. The most active on Instagram are media brands. Business services, financial services and fast moving consumer goods have the lowest percentage of brands represented. In addition, the brand posting frequency is becoming more normalized and standardized to highlight the increase in a more measurable approach.

According to ScienceDaily, 90 percent of Instagram users are younger than 35. Instagram has become the social media platform for targeting millennials.

Instagram posts that have another user tagged (56 percent) or location (79 percent) have significantly higher engagement rates. So make sure to add ‘with whom’ and ‘where’ to your Instagram posts.

YouTube Statistics

YouTube posted the figure of 40 billion all-time views for branded content in 2015. This means that video marketing has become a necessity, one that will set the pace for the foreseeable future.

Over half of YouTube views comes from mobile devices. Also, the average mobile viewing session lasts more than 40 minutes. Mobile captures consumers’ full attention, at home or while on the go. Therefore, brands now have the opportunity to reach people anywhere.


As many discover more innovative types of content and methods of sharing them, social media platforms will only get bigger. Unlike other forms of media, social media is riding the evolution super-wave into the future. People are becoming smarter and more aware. Therefore, having social media platforms for your business is necessity. Successful social media marketing, content marketing and an SEO strategy are essential for Internet marketing. Having a website that continues to grow and evolve with your business can help you achieve this.

At Centennial Arts, we work on developing technology to help businesses grow and connect with their customers. Through our experience in the website design industry, we stays up-to-date with new technologies to help your business SUCCEED. We can also assist with your content marketing through with our SEO process. This process ensures your business appears as the top of search results, no matter what social media platform. Contact us with the link below for more information!

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