Having designed and supported many successful websites for medical professionals, we take a special kind of pride in providing custom medical website design. Regardless of the number of website visitors, we know effective medical website design is what ultimately converts those visitors to actual patients. We have assisted many medical professionals to optimize their existing websites and develop new websites for their business. We have found that there are specific features that every medical professional should have in their website. Here are just a few of the many benefits of our website design for medical professionals.
Medical Website Design with Centennial Arts
Sending the Right Message
The message you send is just as crucial as the image you portray. Regardless if you’re a solo doc or a large practice, you can send strategic messaging through the website content. Here at Centennial Arts, we provide professional Internet marketing services and have designed many successful medical professional websites. We can help you craft a message that differentiates your practice in the community. Your message should ultimately answer the question, “Why should I choose you?”
Many patients will make assumptions about your practice, and even the decision to seek your care, based on the quality of your medical website design. If your website is out-of-date, patients will assume your care is as well. No matter how accurate their sentiments are, perception is reality in this case.
Make sure to present patients with a professional image, but avoid going overboard with flash, graphics and music. Sensory overload is just as harmful as a poorly designed website your practice’s image. In fact, most mobile devices can’t even register flash on a website. This means they will display a blank box on the screen. According to a 2011 study comScore, almost 17 million Americans access health information on their mobile devices per month. As a result, it is ideal to keep the medical website design clean, simple and mobile friendly.
A great way to make patients feel welcome at your practice before ever stepping foot in your office is through online videos and virtual tours. Short videos of your providers delivering a welcome message or discussing education related topics will help patients make an instant connection. Virtual tours can also be helpful by relieving the anxiety of what to expect when patients visit your office.
Another small aspect that will make a significant difference is to use professional photography for the providers’ headshots. One the main reasons patients visit your website is to get an impression of your doctors. Unflattering headshots taken with a staff member’s digital camera may not put your doctors in the best light. A professional headshot with proper lighting can make all the difference in branding your provider’s image successfully.
Often times, medical practices design beautiful websites with flashing images and elaborate intros that are pretty to look at. However, they are not very functional for the user. Patients typically visit your website to get directions or read about your doctors. If it’s not easy for patients to navigate, then it’s likely one more potential patient you just lost.
Ask your staff about reoccurring questions they receive from patients to better understand how to organize your website. One of the most visited pages on any medical website is the “Meet Our Doctors” page. Most patients are researching and comparing their providers to determine who is the best fit to manage their treatment. Instead of burying this information in the submenu of the “About Us” section, feature a button on the Home page so patients can easily read about your providers.
When it comes to the navigation menu, website visitors commonly see a specific format with the menu across the top. Therefore, featuring your menu on the side of your page will only confuse your website visitors. Similar to the website design itself, it is important keep the functionality simple and clean.
According a Pew Research Center study in 2010, 80 percent of all Internet users, or 61 percent of all adults, search online for health information. Patients ideally want to look to the health care provider when it comes to the source of this information. Providing quality content on your medical website allows you to drive more traffic to your site. In addition, it also fulfills a growing demand of patients seeking information online.
Blogs are one of the best ways to providing ongoing medical education to your patients. The idea of a keeping up with a blog can be overwhelming to physicians. However, having a preset plan of blog topics can help alleviate some of this stress. Our Marketing Packages include blog articles where we will write original, quality, search engine optimized content each month for your blog as a convenience for you. Therefore, you can focus on what matters most: your business.
Calling Patients to Action
Medical Website design should be more than just an online brochure. While they should provide valuable information about practice, their first priority should be to convert visitors into new patients. Similar to making a sale in the business world, sometimes it’s as simple as asking the visitor to take action.
Prompting your patient to request an appointment, fill out a contact form, sign up for your newsletter or simply follow you on Facebook are ways you can ask them to take some form of action. This will yield a much higher new patient conversion rate. Your website design for medical professionals should feature a call to action button on every page. For example, including your phone number at the top of the website header that says “call us to schedule an appointment” or a link at the bottom or top of each page that directs them to the “Contact Us” page, will ensure a higher new patient conversion rate.
For those medical practices that either already have a website or starting from scratch, Centennial Arts utilizes the above website design for medical professionals tips to ensure your website goes to the next level. If you are interested in discussing our Medical Website Design services with us, contact us here at Centennial Arts with the link below for more information!