Customizing Your eCommerce Store for the Holidays

simple-remindersIn our previous article we discussed Preparing Your Online Store for the Holidays, now we’ll discuss how to customize your eCommerce website for the holidays.

With the holidays approaching quickly, it might be time for a makeover on your eCommerce site. Just as storefronts need a little holiday decoration, so do your online stores. Every year many eCommerce stores add flare to their websites for the season to show they are in the holiday spirit. This is a great and easy way to boost sales and receive more traffic from possible customers. Here are a few simple ways you can give your eCommerce site a makeover this holiday season.

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Search Engine Optimization: Mobile Platform

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With a new update to Google’s Search Engine algorithm being released, changing the way websites are ranked and listed, sites that are optimized for mobile browsers are rewarded with a better “score” from Google. Before this update was rolled out, all you would have needed to stay up in the rankings on Google’s search engine was a well built and optimized desktop-oriented website. However, with mobile traffic accounting for well over half of those who are browsing the internet, there is a large opportunity for benefit.

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