MailChimp Integration with Magento

Integrating Mailchip with Magento is great for those looking to segment, personalize and automate by purchase history. This article will discuss some of the many features this integration provides.

Unlock your eCommerce Data for Effective Email Marketing

By connecting Magento to MailChimp one can analyze eCommerce data and automate retention marketing. You can keep more customers because of the instant segmentation!

Using your API keys from Magento and your MailChimp account, you can simply unlock all of your customer purchase history, get ongoing analysis of your retail data and implement incredibly effective one-time and triggered email campaigns using intelligent segmentation.

eCommerce Data in Custom Merge Fields

This integration goes beyond subscriber syncing offered by other connectors, and gives you direct access to purchase history, product information and behavioral and customer scoring data imported to over 50 custom Merge fields in your MailChimp account (MailChimp |MERGE| tags). It is incredibly easy to set up personalized and triggered emails with clearly named fields with cleaned, uniformed data.

Custom Segments, Groups and Lists

The MailChimp and Magento integration will instantly create and automatically update custom-built segments as new Groups and Lists directly in MailChimp, including Best Customers, Churning Customers, Big Tickets, Biggest Spenders, Frequent Buyers and more!

Based in part of ongoing “RFM Analysis”, these lists are constantly updated, whereby your entire customer list is continually scored by Recency of purchase, Frequency of purchases, and Monetary Value of all purchases. Groups and Lists are clearly named, like Biggest Spenders, Churning Customers, and Most Frequent Buyers.

Segmented Email and Retention Automation

With absolutely no data exports, number crunching or spreadsheet manipulation, you’ll be able to set up one-time segmented emails, and automated email campaigns to target the right customers, at the right time, with the right message — and even be able to include merge tags that personalize emails with recently purchased product information, images of related items and more!

Retail Analytics

The eCommerce Analytics software arms retailers with the data and reports they need to make smart decisions. Customer trends, cohort patterns and industry benchmarks are quickly identified through rigorous historical analysis on eCommerce data. Your integration account gets you over 50 charts, graphs and reports, including Lifetime Value by Number of Purchases, Median and Average Days Between Purchases, Couple Value and Use Over Time, Average Order Value by Segment, and more. By turning observations you can double your repeat buyers!

Real Results, Real ROI

The subscription software is priced to ensure that you see fantastic ROI for your data-driven email campaigns. Windsor Circle clients grew their number of Repeat Buyers by 46% and these Repeat Buyers represented 31% of total customers, but contributed 55% of revenue.

If you have any questions, don’t hesitate to contact us at Centennial Arts with the link below!


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