Living in a world driven by technology, chances are, your business needs digitization, especially on the logistic side. Given the ongoing pandemic, it will be smart to take your business to a new level in this digital world. This gives brick and mortar businesses the opportunity for a digitization effort that will be beneficial in the future.
How to Digitize Your Business in 2020
We will go over a few tips on digitalizing your business in 2020:
Prioritize What to Digitize First
As you think about this, a few questions will come to mind. What needs to be digitized first? Is it your sales process? Your customer support process? Delivery? Your employees?
Depending on your business, you might start slow when getting into the digitized world. For example, if you are a hairstylist, you may not know exactly how and why to digitize and what it actually means. Below is an example of some things a hairstylist can do:
- Showcase your work on Social Media such as Instagram.
- Use an app to help people schedule appointments. The app can send reminders of appointments to reduce no shows.
- Email market to clients or prospects about specials or upcoming appointments.
- Develop a list of clients from your website.
You can start to digitize more and more as you go. An ecosystem that keeps everything neat and tidy makes your life easier. This is the ultimate goal of digitizing your business.
Revamp Your Processes
This is really an opportunity to rethink your systems, to re-evaluate your business journey which includes the customer journey, different for the digital era. For instance, if you operate an HVAC business and have a dispatcher file paper sheets with information about the technicians’ day, don’t switch to just making him file digital papers on Excel.
The marginal returns you might receive from having the dispatcher use Excel, you lose when investing in training the technician to use the software.
You can take it a step further and really come up with ways to revamp your existing processes. An example of this would be using a scheduling app for field service professionals so you can rid yourself of your old ways.
Leverage Scaling Opportunities
Instead of having multiple customer support personnel ready to manage support tickets, consider using customer support software. This will help the business in many ways:
- Organize tickets by the order they come in.
- No tickets will missed.
- Set status of the urgency for tickets.
- Keeps a work log under the client for any technician to review.
- Improves ROI (Return On Investment) by eliminating or reducing mistakes.
- Keeps customers informed on work that was done by logging into their account on your website.
Digital marketing comes in many different forms to spread awareness to the general public. A few channels we have seen businesses advertise in are:
- Social media marketing such as Facebook, Instagram, YouTube, and more.
- Content Marketing using a blog on the website.
- Organic and paid SEO (Search Engine Optimization).
- Email marketing.
- Text marketing.
- Application marketing on mobile phones.
- and so much more.
Our experienced experts at Centennial Arts diligently research your brand’s strengths, helping expand the number of people you reach.
Design a Website
Your brand needs to have an online presence to become known in the digital world. The first step to establishing an online presence is to lay the foundation by having a functional and aesthetically pleasing website.
Before making a big investment in your marketing, a business has to have a website that traffic can be driven to and converted into a customer. If your website looks like in comes from the 90s, you will lose the opportunity to gain a customer.
Having a responsive and mobile-friendly website that is compatible for all devices (desktop, tablet, mobile, etc.) will improve your presence online.
If you have a commerce business and you want to sell online, having an eCommerce website will let users shop online, leave reviews, add products to carts, track the package, etc. Also, selling in a marketplace such as caShopping will help create more exposure to sell your products or services.
These are just a few tips on how to digitize your business in 2020. Contact us with the link below to get started today on digitizing your business with Centennial Arts!Contact us