Choosing a Custom Web Design vs Web Template

Being a business owner for your company is good to have when owning your own business. You may be asking yourself as a business owner, “How do I get my business started and how do I continue increasing the growth of my business?” The main thing that people must have in order to operate your business is a website which allows your customers to visit your page online whether if its a coffee, construction, bakery, restaurant, and etc. website. The main thing you want to keep in mind is where do you see your business going in the next five to ten years. If you want your business to expand and continue to grow then its best to have a custom website made by a professional web site developer rather than a web template.

Before we talk about benefits of having a web template, lets define what a web template means and its purpose. A web template is a tool used to separate content from presentation in web design, and for mass-production of web documents. It is a basic component of a web template system. The template operates similarly to a form letter for use in setting up a website. Web templates can be used in selling products online, display family history, display gallery of photos, display information about company or organization, and etc.1 The purpose of having a web template is to control the look and layout of the website by providing the framework that brings together common elements, modules and components as of providing the cascading style sheet for website. In general web templates are managed with template manager, which is located on the extensions menu in the back-end (administrator) area of your site. 2

Advantages of having a Web Template:

  • Web template is cheap to purchase
  • What you see is what you get (depends on what you require your web developer to design for your website)4
  • Choice of choosing different types of designs4
  • Takes less time input for your website to develop than a custom website
  • Functionality4
  • Looks more attractive4
  • Being able to navigate links throughout your website4
  • Shorter development time3

Disadvantages of having a Web Template:

  • So many limitations on customization4
  • Software required for customization4
  • Image optimization required skills4
  • Templates are not optimized to attract search engines
  • Not exclusive and unique4
  • Antiquated coding might not work in all browsers3

Advantages of having a Custom Web Design:

  • Unique design3
  • By hiring the right web developer, it will be constructed so it is search engine friendly3
  • Website more adaptable for your company needs3
  • Some companies may offer 30 minutes to 2 hours of free consultation services
  • Added exposure through CSS galleries5
  • Less time in maintenance to repair custom web design5
  • More sales in your business with a better design website than a web template5
  • Less bugs and cross browser compatibility (more visibility making it viewable to your customers)5
  • No limits on a custom web designing website

Disadvantages of having a Custom Web Design:

  • Cost is expensive depending on number of pages you want for your website
  • Requires a lot of time and effort in development of the website
  • Takes time to research, build, test and release6

Overall, if you want better service for your website, then a custom-built website would be more suitable for you and your business. It may cost more money and may take time and effort for your website to run smooth and efficiently; moreover, your custom website will have a greater advantage versus a web template. More people will appreciate your custom website hence this will allow customers to keep coming back to your website.



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