Benefits of Responsive Website Design for Your Business

benefits of responsive website design

People want to be able to visit your website while they’re “on-the-go”. Therefore, having a mobile-friendly website is essential for success. We will discuss a few of the many benefits of responsive website design for your business.

Benefits of Responsive Website Design

Responsive web design is an approach web developers take in which we lay out and code a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

Creating a responsive design for your website ensures that the navigation elements, screen-layouts, texts, images, audio/video players and other UI elements re-adjust themselves on a variety of devices.


Responsive web design makes your website more fluid. This means that the content and images respond to the size of the screen on all devices.

Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, the fluidity of responsive web design achieves the same result with website content on a device screen.

Excellent User Experience

If you have a website that already receives a good amount of traffic and revenue, you can boost the revenue and traffic with responsive design.

The pages of your website and blog posts will all see a rise in organic search traffic. Individuals who are satisfied using your website leads to more sales and revenue once again!

Cost Effective

Having a single site that conforms to the need of all devices creates significant advantages in comparison to two websites. One website costs much less than two, and the savings can be substantial.

When a website is solely for mobile device traffic it doesn’t offer the navigational technique advancements common in traditional websites. They also require the user to maintain two separate web addresses for your site. This can be inconvenient for most people and can also cause them to check out the competition’s website instead.

Recommended by Google

Websites that use responsive web design have one URL and the same html, regardless of device. Therefore, this makes it easier and more efficient for Google to crawl, index and organize content.

However, a separate mobile site with a different URL and different html than its desktop counterpart requires Google to crawl and index multiple versions of the same site.

Easy Management

Instead of having one website specifically for desktop computer users and another website for mobile device users, you will have one website conducive to both audiences. This is a key benefit a responsive website has over a separate mobile site.

There are advantages to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone. For instance, an individual performing a mobile search for a local restaurant may be more likely to use the word “nearby” in their search query.

Staying Ahead of Competition

Because responsive web design is still considered new, a huge majority of websites are not responsive. Simply by switching to a responsive website design you can stay ahead of your business competitors.

There’s a significant amount of website and business owners that are not comfortable investing in this new technology because it’s new. As of April 2015, Google has been giving special treatment to websites that have a responsive web design.


These are just a few of the many benefits of responsive website design. Contact Centennial Arts with the link below for more information or to start on your responsive website design today!

Leave a Reply