Benefits of Magento for Your eCommerce Business

benefits of Magento for your eCommerce business - Magento logo

Magento is an open-source eCommerce platform for businesses. It contains built in customization to many of the top payment providers, as well as numerous pre-built shipping to choose from. Therefore, you can begin selling products online with little hassle. Here are just a few of the many benefits of Magento for your eCommerce business store.

Benefits of Magento for Your eCommerce Business


Magento is easy to integrate with many of the third-party sites needed to run an effective eCommerice website. These include the following:

  • Google,
  • Constant Contact
  • open-source databases like MySQL
  • all major payment gateways (including, PayPal, etc.)
  • shipping services like FedEx, UPS and USPS

Feature Rich Platform

Magento is a particularly feature rich platform. It offers many specialized tools that other platforms often lack. Among other beneficial features, Magento comes with the following:

  • built-in SEO features
  • recognizes international currencies and updates currency rates live
  • provides you with online marketing tools
  • allows buyers to rate and review products or keep wishlists
  • and much more

Google Services with Magento

The platform for Magento has proven itself better in efficiency and performance by shaking hands with the search engine giant Google. You can use many services of Google with Magento, such as Google Analytics, Google Checkout and Google Base.

As a result, this facilitates in tracking traffic, uploading content and processing orders placed by customers. Thus, businesses can come up with better strategies to attract more of their target audience.


In the mobile era, Magento Mobile will establish a fulfilling brand experience for consumers who use their smart phones and mobile devices to connect anytime and anywhere.


Depending upon the size, requirements and budget of every business, you can utilize the flexibility of Magento to get the edition-based solutions. For instance, ‘Magento Go’ suits small businesses, whereas ‘Magento Enterprise’ serves medium and large businesses perfectly.

Another aspect of the same flexibility is that there are numerous themes and templates available in Magento. Every business has something unique for them.

Multi-Store Capacity

Unlike the majority of other platforms out there, Magento doesn’t limit you to using a single online store.

Magento provides the capacity to run multiple stores from the same backend interface. In addition, all of the information for all of your stores available on the same admin panel.


Magento shopping cart development assists customers to follow step-by-step process for purchasing the desired product.

Moreover to offer customers multiple options, a business can choose from almost 50 payment gateways to integrate with its Magento eCommerce website.

Easy Customization

Compared to many other development services that use standard templates, Magento allows for a high degree of developer customization.

As a result, it is much easier to establish a unique and memorable web presence for your business.


Magento is one of the newer eCommerce shopping cart platforms on the market. Therefore, it offers clear improvements over its predecessors, but the innovation doesn’t stop there.

As an open-source platform, Magento also has regular updates by designers. This means you will continually get new features and speedy bug fixes, as well as support from the larger Magento web community.


These are just a few of the many benefits of Magento for your eCommerce business store. Centennial Arts offers Magento support for all of our clients. If you have any questions, don’t hesitate to contact our team here at Centennial Arts with the link below!

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