Benefits of Having a Facebook Messenger Chatbot on Your Website

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Having a Facebook Messenger Chatbot is one of the latest communication trends to hit the mainstream digital marketing space. There are numerous benefits of having a Facebook Messenger Chatbot on your website, which we will discuss below.

Benefits of Having a Facebook Messenger Chatbot on Your Website

The following are just a few of the many benefits of having a Facebook Messenger Chatbot on your website:

Facebook Messenger Chatbot Can Handle Basic Questions

Every business has questions that customers and potential customers frequently ask, which is why the term FAQ is so popular. However, most don’t want to spend their time scrolling aimlessly through a huge encyclopedia of generically answered questions.

Facebook Messenger has a solution for FAQs called the NLP (neural linguistic programming) bot. This bot is able to understand, learn and intelligently respond to people depending on what they are saying. This messenger bot is capable of simply sitting in the bottom right-hand corner of your website, fielding the most common questions that your customers have an answering them perfectly normal English.

People are Familiar with Chatting on Facebook Messenger

Everyone is in their email inbox at some point in the day. However, they are also spending an increasing amount of time on the Facebook Messenger platform.

Newsletters, spam, promotions and maybe a few bills and important emails from friends and family are common in email inboxes. However, many expect more meaningful conversations with friends and loved ones when logging into their Facebook Messenger account.

Therefore, implementing the Facebook Messenger Chatbot on your website allows your customers to contact you using a platform they are already familiar with. This can increase engagement for your business.

You Don’t Need 24/7 Customer Support if You Have Facebook Messenger Chatbot

You may find yourself spending most of your day handling emails and customer support tickets. Implementing Facebook Messenger on your website allows you to answer the most common questions automatically. If the bot is unable to answer a question, it will route the questions directly to you.

Additionally, Facebook Messenger Chatbots provide quicker responses for easy questions, while maintaining the intimacy of having a direct line to you when your bot finally gets stumped.

 

These are just a few of the many benefits of having a Facebook Messenger Chatbot on your website. If you’re interested in adding a Facebook Messenger Chatbot to your website, contact us at Centennial Arts with the link below!
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