A new year is upon us, and as a business owner you have probably already begun planning how you can make 2017 your best year thus far. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why you should invest in a new website in 2017, and why it is the first step toward getting significant results about making the digital aspect part of your marketing efforts for the new year.
Your Competition has a Website
This is a significant reason why investing in a website for your business is crucial. Your competition is online, even if you are not. If you are not online, then you are losing sales to your competition because they are more accessible to the consumer. Conversely, if your competition does not have a website, then having one makes your more accessible to the consumer, which gives your business a great benefits over your competition. If you don’t have a quality website, you are missing out on great opportunities to grow your business.
People Will Search for You Online
Search Engine Optimization (SEO) is crucial in today’s Internet marketing. Individuals today utilize search engines such as Google to learn about products, services and companies. If your website is not optimized for search engines, your site will not appear near the top of search engine results, potential customers will not discover your company and you will lose out on potential sales.
People Use Mobile Devices
With the advancing technology in today’s world, investing in a responsive website design utilizing SEO is also critical. It is becoming significantly essential that websites are equipped with mobile functionality. If you have not already done so, it is time to invest in mobile optimization. Consumers are increasingly using smartphones and tablets to browse online while they are on the go. Don’t frustrate your visitors with a lack of functionality. The navigation of your website needs to be intuitive and user-friendly.
Your Business is Open 24/7
While your physical business location may only be open for a specific set of hours and days, a website allows your business to be available to customers twenty-four hours a day, seven days a week. A website allows consumers to be able to contact you outside of typical business hours. If you sell physical products, a website provides potential customers with a way to buy from you when they can’t come in or would rather have the convenience of shopping from home.
Consumers Want Value
Investing in content marketing is essential for Internet marketing. To drive traffic to your website and generate qualified sales leads, you need to utilize a company blog and continue to generate quality content regularly. Sharing new blog posts on popular social media networks allows you to increase visibility, extend your reach and attract the right people to your website. Content marketing allows you to offer insights, ideas and information to educate your prospects about your industry, products and services. In addition, this gains trust and credibility and establishes your company as a leader in the industry.
Websites are Great for Advertising
When your advertising budget needs to be cut, don’t take funds away from your website. Having a quality website provides multiple venues to reach your audience. Not only do you get to advertise your products and services, it also allows you to advertise who you are and why they should use your products or services. Websites are similar to brochures that are free to reproduce, interact with and reach audiences who are actively searching for what you are selling. There is not another advertising medium available that compares to the effectiveness or ease-of-use to the consumer.
These are just a few of the many great benefits of investing in a website. Centennial Arts works on developing technology to help businesses grow and connect with their customers. Through our experience in the website design industry and as a hosting provider, our specialists stays up to date with new technologies to help your business succeed. Contact us with the link below for more information or to invest in your website today!
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