Why We Love Small Business (And You Should, Too!)

Small BusinessesOur team here at Centennial Arts loves small business and, frankly, we believe you should too! Centennial Arts loves working with family owned companies and being a part of their growth and success. Small businesses rightfully deserve their own special week (April 30 – May 6, 2017). While they may be small, they are special and unique to the industry for a variety of reasons. Here’s just a few of the many reasons we love small business!

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How Presidential Campaigns Use Online Marketing

Presidential Campaign Online MarketingAs the debates heat up, candidates are leveraging online marketing and social media to capture the votes of U.S. voters. While many companies would agree that getting 45 percent market share would be a huge success, in politics, winning 45 percent means losing the vote. Having a strong online presence is now table stakes for political candidates. Whether 50 years ago or today, there are three factors successful political campaigns have been able to learn from marketers: be targeted, be efficient and be clear with your message across all channels or be lost in the cacophony of the elections.

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