As one of the biggest online social media platforms, Facebook is practically an Internet marketing necessity for businesses of all sizes. Yet, despite Facebook’s widespread usage, many business owners report that their marketing efforts are not as effective as they would like. This article will discuss a few important Facebook marketing strategies and practices that will be well worth the effort for positive ROI.
Only one month into 2017, it is obvious that social media has become the critical aspect of digital communications strategies. Social media platforms deliver measurable results in sales, leads and branding. In addition, they enable you to reach a larger number of people at a low cost. The world of social media networks is dynamic and in constant change. So here are a few important numbers you should know about social media to grow your Internet marketing strategy.
Facebook first launched as a platform for college students to meet each other — nothing more. When Twitter launched, it was meant to be a miniature version of a personal blog. However, over the years things have changed immensely. The world eventually began to realize the amazing potential of social media marketing, forward thinking organizations started incorporating social media marketing into their overall Interment marketing mix. Typically speaking, these companies were almost exclusively B2C. Even to this day, B2B companies are still skeptical of the benefits of social media for their business marketing. The reason for this hesitance is a perceived inability to measure the effectiveness of such marketing activities on social media. Conversely, B2C companies were the “early adopters” of social media marketing — this dichotomy perfectly demonstrates the significant differences between B2B and B2C marketing. This article will discuss a few of these significant differences when it comes to social medial marketing for B2C and B2B.
Social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and more are great resources for businesses searching for ways to promote their brand online. The platforms themselves are free to use, but have paid advertising options as well, particularly for brands that want to reach even more new audiences. However, just because your business should be on social media, doesn’t mean you should be on every network. It is crucial to choose and nurture the social platforms that work ideally for your business, so that you don’t spread yourself too thin.