How many times have you told someone that you wanted them to custom design some product such as a house, website, etc. that can be done your way with certain features and aesthetics? Later, it turns out it wasn’t done at all the way you expected. In these cases, this can be the result of what is called a mock-up being presented, which can lead to expecting something with certain assumptions of quality and specific details, but then it turns out too generic or does not fit to your needs, goals, or standards at all. Mock-ups are very common, and are also the reason why businesses complain often about “Why they don’t get the results they want the first time around?”. Mock-ups are commonly used in a custom design situation with the intent to show a graphical version of what appears to be the final or nearly final product. Continue reading Why Mock-ups for custom design are bad for a business?