How to Use Social Media for Marketing: Know Your Platform

facebook-439153_960_720Social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and more are great resources for businesses searching for ways to promote their brand online. The platforms themselves are free to use, but have paid advertising options as well, particularly for brands that want to reach even more new audiences. However, just because your business should be on social media, doesn’t mean you should be on every network. It is crucial to choose and nurture the social platforms that work ideally for your business, so that you don’t spread yourself too thin.

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Why You Should Invest in a Website

Why You Should Invest in a WebsiteA new year is upon us, and as a business owner you have probably already begun planning how you can make 2017 your best year thus far. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why you should invest in a new website in 2017, and why it is the first step toward getting significant results about making the digital aspect part of your marketing efforts for the new year.

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Why We Love Small Business (And You Should, Too!)

Small BusinessesOur team here at Centennial Arts loves small business and, frankly, we believe you should too! Centennial Arts loves working with family owned companies and being a part of their growth and success. Small businesses rightfully deserve their own special week (April 30 – May 6, 2017). While they may be small, they are special and unique to the industry for a variety of reasons. Here’s just a few of the many reasons we love small business!

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