Speed Optimization of Magento

maxresdefaultOne of the most difficult things to accomplish with a Magento site is to make it load faster. You find that it will take 3-4 seconds for a standard category page to load due to the complex nature of how the Magento system works, even if you have a low graphics home page theme. If you choose to load your theme up with heavy graphics usage, the load time can even increase up to 5-10 seconds. Here are a few helpful tips we recommend to help speed optimization of your Magento site.

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Why Every Business Needs Content Marketing

file7891262448908For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.

This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.

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Preparing Your Online Store for the Holidays

_DSC7685The holiday season is almost always the most profitable time if year for many online businesses. Not only does the last quarter of year see increases in the number of orders, but the average size of the order tends to be much bigger as well. In fact, the majority of retailers make most of the yearly revenue in the last quarter alone.

With the day-to-day hustle running your eCommerce business, it’s easy to forget about the fast-approaching holidays. How many times has a holiday come and you realized your never prepared a promotion for it? We’re here to help! This article will discuss the importance of planning ahead and how early you should begin, as well as provide few helpful ways to prepare your online store for the holidays this year.

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