How to Combine SEO and SEM for Your Marketing Campaign to Ensure Success

how to combine SEO and SEM for your marketing campaign: SEO vs SEM

There are numerous ways in which SEO and SEM efforts complement each other, and lead to a more successful strategy. We will discuss how to combine SEO and SEM for your marketing campaign to ensure success.

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The Benefits of SEM for eCommerce

SEMThere is no doubt that SEM is crucial for any website. However, there are a few reasons why eCommerce websites specifically should pay close attention to their paid search strategy. We will discuss the benefits of SEM for eCommerce.

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Benefits of Using an eCommerce Quoting System

Using an eCommerce Quoting System: Quote Totals 3

The “Request a Quote” functionality can be a powerful tool for your eCommerce store. It can help you to successfully get conversions and an increase in purchases on your eCommerce store. Here are a few of the many benefits of using an eCommerce quoting system.

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SSL Security Issues on Websites and Online Stores

SSL Security Issues

When communication between parties takes place over the internet, there is always risks. If a customer is sending payment instructions to your store using your online facility, the last thing you ever want to happen is for an attacker to be capable of intercepting, reading, manipulating or replaying the HTTP request to the online application. The consequences can be unimaginable when an attacker is able to read your session cookie, or to manipulate the payee, product or billing address, or to simply inject new html or Javascript into the markup sent in response to a user request to the store. We will discuss SSL security issues on websites and online stores.

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Why You Should Use Magento for Your eCommerce Business

maxresdefaultMagento is an open-source eCommerce platform for businesses. It contains built in customization to many of the top payment providers, as well as numerous pre-built shipping to choose from, so you can begin selling products online with little hassle. Here are just a few of the reasons to consider using Magento for you eCommerce store.

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MailChimp Integration with Magento

Integrating Mailchip with Magento is great for those looking to segment, personalize and automate by purchase history. This article will discuss some of the many features this integration provides.

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UPS vs. USPS vs. FedEx: Battle of the Shipping Carriers

ecommmerceAs the holidays quickly approach, one question on the minds of many business and company owners is “Which shipping carrier should I use for my business?” This may be a difficult choice for some, as there are a lot of carrier options available. The three major carriers in the United States are UPS, FedEx and the United States Postal Services (USPS). Each of these brands are most familiar among Americans and are associated with reliable shipping to consumer residences.

Each carrier has specific strengths, however their differences are not as stark as they once were. They each have strategies to serve the eCommerce market and continue to improve their service and delivery options, while also meeting online sellers’ (and buyers’) needs. Consequently, USPS now has exceptional 1-3 day Priority Mail capabilities, FedEx and UPS offer competitively priced ground solutions, and services like FedEx SmartPost and UPS SurePost leverage USPS for final package delivery to residences buying online. With each carrier being so similar, choosing one that is best for your business may be difficult. This article will discuss how these 3 major carriers compare to better help you make your choice.

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Customizing Your eCommerce Store for the Holidays

simple-remindersIn our previous article we discussed Preparing Your Online Store for the Holidays, now we’ll discuss how to customize your eCommerce website for the holidays.

With the holidays approaching quickly, it might be time for a makeover on your eCommerce site. Just as storefronts need a little holiday decoration, so do your online stores. Every year many eCommerce stores add flare to their websites for the season to show they are in the holiday spirit. This is a great and easy way to boost sales and receive more traffic from possible customers. Here are a few simple ways you can give your eCommerce site a makeover this holiday season.

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Preparing Your Online Store for the Holidays

_DSC7685The holiday season is almost always the most profitable time if year for many online businesses. Not only does the last quarter of year see increases in the number of orders, but the average size of the order tends to be much bigger as well. In fact, the majority of retailers make most of the yearly revenue in the last quarter alone.

With the day-to-day hustle running your eCommerce business, it’s easy to forget about the fast-approaching holidays. How many times has a holiday come and you realized your never prepared a promotion for it? We’re here to help! This article will discuss the importance of planning ahead and how early you should begin, as well as provide few helpful ways to prepare your online store for the holidays this year.

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