Centennial Arts Offers Blog Content Management Services to Improve Online Marketing

blog content management services


Many have been debating whether or not a blog is important for their business, and is still relevant in today’s online marketing environment. Whether you are a small business, or a multinational company, having a blog is integral to your online content marketing strategy and here’s why.

Continue reading Centennial Arts Offers Blog Content Management Services to Improve Online Marketing

The Difference Between B2C and B2B Social Media Marketing

Facebook first launched as a platform for college students to meet each other — nothing more. When Twitter launched, it was meant to be a miniature version of a personal blog. However, over the years things have changed immensely. The world eventually began to realize the amazing potential of social media marketing, forward thinking organizations started incorporating social media marketing into their overall Interment marketing mix. Typically speaking, these companies were almost exclusively B2C. Even to this day, B2B companies are still skeptical of the benefits of social media for their business marketing. The reason for this hesitance is a perceived inability to measure the effectiveness of such marketing activities on social media. Conversely, B2C companies were the “early adopters” of social media marketing — this dichotomy perfectly demonstrates the significant differences between B2B and B2C marketing. This article will discuss a few of these significant differences when it comes to social medial marketing for B2C and B2B.

Continue reading The Difference Between B2C and B2B Social Media Marketing

How to Use Social Media for Marketing: Know Your Platform

facebook-439153_960_720Social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and more are great resources for businesses searching for ways to promote their brand online. The platforms themselves are free to use, but have paid advertising options as well, particularly for brands that want to reach even more new audiences. However, just because your business should be on social media, doesn’t mean you should be on every network. It is crucial to choose and nurture the social platforms that work ideally for your business, so that you don’t spread yourself too thin.

Continue reading How to Use Social Media for Marketing: Know Your Platform

SEO Strategies for your New Website

seo-1216145_960_720You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website?

Continue reading SEO Strategies for your New Website

How To Build an Effective Content Strategy for Your Blog

Content MarketingHaving an effective content strategy for your blog, whether you’re a small business owner or a multinational brand, is an easy way to ensure you’re getting the most value from the money and time you invest in your business blog.

Continue reading How To Build an Effective Content Strategy for Your Blog

Dominate Your Marketing Campaign by Combining SEO and SEM

SEO vs SEMOne of the biggest missed opportunities by many businesses is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often it is argued that SEO is dead, that they shouldn’t pay for clicks when they can rank organically, and that they often choose between putting efforts towards one or the other. It’s time for this conversation to change and recognize what the first two letters of those acronyms stand for — Search Engines.

Continue reading Dominate Your Marketing Campaign by Combining SEO and SEM

Influencers and Content Marketing Platform

file7891262448908With the New Year upon us, the marketing statistic are coming out, and the numbers on content marketing remain confusing. The content marketing platform is becoming more pervasive, as nine out of 10 business-to-business marketers (b-to-b marketers) use content marketing to drive customer engagement.

Continue reading Influencers and Content Marketing Platform

Why Every Business Needs Content Marketing

file7891262448908For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.

This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.

Continue reading Why Every Business Needs Content Marketing

Marketing Your Website

internationalEvery website we build at Centennial Arts is designed to increase visitor traffic. We design each and every website with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. There is tools incorporated for platform and blogging allows search engine optimization for your website, email marketing integration and connecting through social media.

Continue reading Marketing Your Website