Apple Planning Revamped Music Streaming Service with Marketing Blitz

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After the first iteration of the Apple music streaming service product met with tepid reviews and several executives brought in to revive the company’s music strategy departed, Apple is planning on sweeping changes to its year-old product. The company is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the produced who asked to not be identified because the plans aren’t public. There is also plans by Apple to better integrate its streaming and downloading businesses and expand its online radio service, the people said. The reboot is expected to be introduced at the company’s Worldwide Developers Conference in June.

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