If you are looking to boost your website’s ranking in searching engines such as Google to drive organic traffic, you need search engine optimization (SEO). A well-rounded SEO strategy entails keyword research, website optimization, content generation, back-linking and more. However, one way to get search engines to notice your website is with a blog. Adding a quality static blog to your website is a great way to gain organic traffic site. Here are a few of the many SEO benefits of a blog for your business.
SEO Benefits of a Blog
When you add a blog to your website and develop your own content, you’re in control.
You can control your message, keywords and links. Blogs provide this power to control your online presence.
Search engines such as Google, Yahoo and Bing want content that is helpful for users. Your website can and should only have so much content on it.
However, with a blog, you can write about what you feel is most helpful for your customers and audience, no matter if it fits into a sitemap or not.
Many internet browsers search for how-to posts, lists and other types of content that likely aren’t on your website. For instance, when someone searches “how blogging benefits SEO,” they may not find a page on your website. However, they may very well find a specific post which further brings them to your website. Blogging can help your content fit into more search engines, increasing the number of potential click-throughs.
One of the most important factors search engines consider in ranking websites is back-linking. Google will assume a website is useless if it has zero back-links. However, if the domain has thousands of backlinks, Google can see that the website and content are useful.
One thing to keep in mind is that link quality matters. Having thousands of links from unrelated or low-quality websites won’t benefit you. In fact, this can hurt you. You want links from high-quality websites, or social networks, that are related to your industry.
This is where blog content comes in. Each blog post gives its readers yet another link to share. Also, it allows you to generate your own back-links by sharing each post on your social media. In addition, some posts will be shared more than others. Therefore, this helps you understand what type of content to provide to your audience.
More Indexed Pages
When you post a blog article, every post is indexed in search engines as a single page.
While having more pages doesn’t necessarily correlate with a better ranking, it does keep Google’s robots on your site longer and, as mentioned above, provide more variety in content.
Enhanced Internal Linking
When you have control over your content, your can choose when to link your blog posts to your website, and with what anchor text.
Proper internal linking helps search engines understand what’s on your website. Linking a key phrase in your blog post to a page on your website related to that phrase allows search engines to take note.
Google gives precedence to websites that continually update content. A blog is a great way to keep your site fresh. The updated content is ideal for search engines’ robots. It is also a natural way to keep customers coming back to your website.
These are just a few of the many SEO benefits of a blog. Are you considering taking your business online? Contact Centennial Arts with the link below to get started today!