The Worst Advice We’ve Ever Heard About Search Engine Optimization

seo-1395899_960_720Having the right SEO strategy for your website is crucial to maximize opportunities on the natural search landscape. To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some Internet marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of the terrible advice we have heard about .

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Why Aren’t My Facebook Fans Seeing My Posts?

facebook-140903_960_720Many of our clients manage their own Facebook Pages for their business, and you have likely noticed a decline in how many of your fans have been viewing and interacting with your organic posts. This drop in organic Facebook reach came to a head in 2014, when marketers began picking up on the situation in droves. However, many Facebook Page business marketing individuals may be wondering, “Why aren’t my Facebook Fans seeing my posts?”

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Investing in a Sound eCommerce Hosting Plan

eCommerce Hosting ServicesMost businesses understand the significant advantage of having an online presence and likely have already established a website, or are in the process of doing so. It does not take much in-depth analysis to realize that people these days spend a lot of their time on the Internet. No matter if it is for your business, communication or simply for entertainment, investing in a sound eCommerce hosting plan that best represents your business is essential, especially to maximize the conversion rates and profits.

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How to Leverage Browser Caching by Adding Expire Headers

Browser CachingReducing the number and size of informational transactions between a visitor’s web browser and your site is a significant element of fast, efficient performance, even more so during the holiday shopping season. A first time visitor to your site may have to make many HTTP requests to access all of a site’s components. Expire headers also help reduce image sizes and control caching to cut down on transactions and stop redundant transactions from piling up. This article will explain how to add expire headers to your .htaccess file, thus improving the performance of your website, based on Google’s and Yahoo’s recommended guidelines.

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What is a Content Delivery Network?

Content Delivery NetworkContent delivery networks optimize the provision of web content through a system of distributed servers — a network — that shifts depending on the location of visitor. The closer the computer of the user is to a specific server, the fewer potential problems exist in terms of network bottlenecks, which boosts speed and performance. Offloading static pages, CSS style sheets, images and other content allows you to increase your eCommerce site’s ability to handle more concurrent users and improve responsiveness — two musts for the holiday shopping season.

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Preparing Your Magento eCommerce Store for the Holiday Season

e-commerce-1606962_960_720Is your Magento eCommerce store ready to handle peak loads this holiday season? Are you positive it won’t crumble during the busiest online shopping days of the year? If you believe that your Magento eCommerce store is already capable of handling high loads, you should be aware of possible instances of slow performances or server going down. Typically what happens is, people during the holiday season spend umpteen numbers of hours online while looking for deals, making researches and of course, shopping. However, because of the significant traffic, the website slows down and takes longer in loading pages. This article will discuss a few ways to prepare and test your eCommerce for the holiday to ensure it will handle high loads quickly and efficiently.

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What Does it Mean if Verizon Acquires Yahoo?

verizon-yahooYahoo is no longer an independent entity. The service has been purchased by Verizon for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has grown quickly to become a major entity in the world of online marketing. Many may be wondering, “How does this impact me?” Given the new web properties and brands Verizon acquired, the opportunities are endless.

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Don’t Get Caught with Your eCommerce Site Down

eCommerce DownPreparing your eCommerce site for a busy holiday season is an absolutely critical process that has to begin well before most shoppers start looking for gifts. It is important to realize that no change alone will fully protect your site from the issues that commonly arise during periods of heavy traffic. However, you and your business must make a number of changes to avoid the possibility of having any problems with your eCommerce site. You must engage in some planning, testing and optimization before your site is ready to weather the storm of holiday shoppers that will soon arrive.

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Shopify vs. Magento

Shopify vs MagentoChoice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.

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Why You Need a Mobile-Friendly Website?

ipad-820272_960_720It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.

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