How to Leverage Browser Caching by Adding Expire Headers

Browser CachingReducing the number and size of informational transactions between a visitor’s web browser and your site is a significant element of fast, efficient performance, even more so during the holiday shopping season. A first time visitor to your site may have to make many HTTP requests to access all of a site’s components. Expire headers also help reduce image sizes and control caching to cut down on transactions and stop redundant transactions from piling up. This article will explain how to add expire headers to your .htaccess file, thus improving the performance of your website, based on Google’s and Yahoo’s recommended guidelines.

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What is a Content Delivery Network?

Content Delivery NetworkContent delivery networks optimize the provision of web content through a system of distributed servers — a network — that shifts depending on the location of visitor. The closer the computer of the user is to a specific server, the fewer potential problems exist in terms of network bottlenecks, which boosts speed and performance. Offloading static pages, CSS style sheets, images and other content allows you to increase your eCommerce site’s ability to handle more concurrent users and improve responsiveness — two musts for the holiday shopping season.

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Preparing Your Magento eCommerce Store for the Holiday Season

e-commerce-1606962_960_720Is your Magento eCommerce store ready to handle peak loads this holiday season? Are you positive it won’t crumble during the busiest online shopping days of the year? If you believe that your Magento eCommerce store is already capable of handling high loads, you should be aware of possible instances of slow performances or server going down. Typically what happens is, people during the holiday season spend umpteen numbers of hours online while looking for deals, making researches and of course, shopping. However, because of the significant traffic, the website slows down and takes longer in loading pages. This article will discuss a few ways to prepare and test your eCommerce for the holiday to ensure it will handle high loads quickly and efficiently.

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What Does it Mean if Verizon Acquires Yahoo?

verizon-yahooYahoo is no longer an independent entity. The service has been purchased by Verizon for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has grown quickly to become a major entity in the world of online marketing. Many may be wondering, “How does this impact me?” Given the new web properties and brands Verizon acquired, the opportunities are endless.

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Don’t Get Caught with Your eCommerce Site Down

eCommerce DownPreparing your eCommerce site for a busy holiday season is an absolutely critical process that has to begin well before most shoppers start looking for gifts. It is important to realize that no change alone will fully protect your site from the issues that commonly arise during periods of heavy traffic. However, you and your business must make a number of changes to avoid the possibility of having any problems with your eCommerce site. You must engage in some planning, testing and optimization before your site is ready to weather the storm of holiday shoppers that will soon arrive.

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Shopify vs. Magento

Shopify vs MagentoChoice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.

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Why You Need a Mobile-Friendly Website?

ipad-820272_960_720It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.

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SEO Strategies for your New Website

seo-1216145_960_720You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website?

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How To Build an Effective Content Strategy for Your Blog

Content MarketingHaving an effective content strategy for your blog, whether you’re a small business owner or a multinational brand, is an easy way to ensure you’re getting the most value from the money and time you invest in your business blog.

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How Presidential Campaigns Use Online Marketing

Presidential Campaign Online MarketingAs the debates heat up, candidates are leveraging online marketing and social media to capture the votes of U.S. voters. While many companies would agree that getting 45 percent market share would be a huge success, in politics, winning 45 percent means losing the vote. Having a strong online presence is now table stakes for political candidates. Whether 50 years ago or today, there are three factors successful political campaigns have been able to learn from marketers: be targeted, be efficient and be clear with your message across all channels or be lost in the cacophony of the elections.

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