A new year is upon us, and as a business owner you have probably already begun planning how you can make 2017 your best year thus far. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why you should invest in a new website in 2017, and why it is the first step toward getting significant results about making the digital aspect part of your marketing efforts for the new year.
It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.
You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website?
As the debates heat up, candidates are leveraging online marketing and social media to capture the votes of U.S. voters. While many companies would agree that getting 45 percent market share would be a huge success, in politics, winning 45 percent means losing the vote. Having a strong online presence is now table stakes for political candidates. Whether 50 years ago or today, there are three factors successful political campaigns have been able to learn from marketers: be targeted, be efficient and be clear with your message across all channels or be lost in the cacophony of the elections.
One of the biggest missed opportunities by many businesses is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often it is argued that SEO is dead, that they shouldn’t pay for clicks when they can rank organically, and that they often choose between putting efforts towards one or the other. It’s time for this conversation to change and recognize what the first two letters of those acronyms stand for — Search Engines.
If you are looking to boost your website’s ranking in searching engines such as Google to drive organic traffic, you need search engine optimization (SEO). A well-rounded SEO strategy entails keyword research, website optimization, content generation, back-linking and more. However, one way to get search engines to notice your website is with a blog. Adding a quality static blog to your website is a great way to gain organic traffic site. Here are a few of the many SEO benefits of adding a blog to your website.
There are many businesses that are taking their products to the digital space and implementing eCommerce websites to sell their products and merchandise. If you are considering an eCommerce website, here are few things to know about how creating an eCommerce website and implementing Search Engine Optimization (SEO) will impact your business.
With smartphones and tablets becoming more commonly used to browse the internet, it has become increasingly important to create a website that works across multiple platforms. After exploding onto the scene in early 2012, responsive website design is now firmly established as the best way to create a website mobile visitors love, and has become a central feature of the modern website design landscape. But when it comes to SEO, can a responsive website design increase the chances of a website’s success?