A new year is upon us. Therefore, as a business owner, you have probably already begun planning how you can make 2017 your best year. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why investing in a website is essential for success. A website is the first step toward getting significant results in the digital aspect part of your marketing efforts.
Today is #DataPrivacyDay! In today’s world, cyber security is a growing concern. We observe this day as a reminder to protect and safeguard private data. Here are a few tips on how you can keep your private data protected.
Having the right SEO strategy for your website is crucial to maximize opportunities on the natural search landscape. To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some Internet marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of the terrible advice we have heard about .
Most businesses understand the significant advantage of having an online presence and likely have already established a website, or are in the process of doing so. It does not take much in-depth analysis to realize that people these days spend a lot of their time on the Internet. No matter if it is for your business, communication or simply for entertainment, investing in a sound eCommerce hosting plan that best represents your business is essential, especially to maximize the conversion rates and profits.
Content delivery networks optimize the provision of web content through a system of distributed servers — a network — that shifts depending on the location of visitor. The closer the computer of the user is to a specific server, the fewer potential problems exist in terms of network bottlenecks, which boosts speed and performance. Offloading static pages, CSS style sheets, images and other content allows you to increase your eCommerce site’s ability to handle more concurrent users and improve responsiveness — two musts for the holiday shopping season.
Yahoo is no longer an independent entity. The service has been purchased by Verizon for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has grown quickly to become a major entity in the world of online marketing. Many may be wondering, “How does this impact me?” Given the new web properties and brands Verizon acquired, the opportunities are endless.
Preparing your eCommerce site for a busy holiday season is an absolutely critical process that has to begin well before most shoppers start looking for gifts. It is important to realize that no change alone will fully protect your site from the issues that commonly arise during periods of heavy traffic. However, you and your business must make a number of changes to avoid the possibility of having any problems with your eCommerce site. You must engage in some planning, testing and optimization before your site is ready to weather the storm of holiday shoppers that will soon arrive.
Choice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.
It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.
You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website?