Investing in a Sound eCommerce Hosting Plan

eCommerce Hosting ServicesMost businesses understand the significant advantage of having an online presence and likely have already established a website, or are in the process of doing so. It does not take much in-depth analysis to realize that people these days spend a lot of their time on the Internet. No matter if it is for your business, communication or simply for entertainment, investing in a sound eCommerce hosting plan that best represents your business is essential, especially to maximize the conversion rates and profits.

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What is a Content Delivery Network?

Content Delivery NetworkContent delivery networks optimize the provision of web content through a system of distributed servers — a network — that shifts depending on the location of visitor. The closer the computer of the user is to a specific server, the fewer potential problems exist in terms of network bottlenecks, which boosts speed and performance. Offloading static pages, CSS style sheets, images and other content allows you to increase your eCommerce site’s ability to handle more concurrent users and improve responsiveness — two musts for the holiday shopping season.

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Don’t Get Caught with Your eCommerce Site Down

eCommerce DownPreparing your eCommerce site for a busy holiday season is an absolutely critical process that has to begin well before most shoppers start looking for gifts. It is important to realize that no change alone will fully protect your site from the issues that commonly arise during periods of heavy traffic. However, you and your business must make a number of changes to avoid the possibility of having any problems with your eCommerce site. You must engage in some planning, testing and optimization before your site is ready to weather the storm of holiday shoppers that will soon arrive.

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Shopify vs. Magento

Shopify vs MagentoChoice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.

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Dominate Your Marketing Campaign by Combining SEO and SEM

SEO vs SEMOne of the biggest missed opportunities by many businesses is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often it is argued that SEO is dead, that they shouldn’t pay for clicks when they can rank organically, and that they often choose between putting efforts towards one or the other. It’s time for this conversation to change and recognize what the first two letters of those acronyms stand for — Search Engines.

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SEO for eCommerce

SEO vs. SEMThere are many businesses that are taking their products to the digital space and implementing eCommerce websites to sell their products and merchandise. If you are considering an eCommerce website, here are few things to know about how creating an eCommerce website and implementing Search Engine Optimization (SEO) will impact your business.

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Why You Should Use an eCommerce Quoting System

Quote Totals 3The “Request a Quote” functionality can be a powerful tool for your eCommerce store in terms of getting successful conversions and an increase in purchases on your eCommerce store. Here are a few of the many reasons why you should consider an eCommerce quoting system.

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SSL Security Issues

Email ServicesWhen communication between parties takes place over the internet, there is always risks. If a customer is sending payment instructions to your store using your online facility, the very last thing you ever want to happen is for an attacker to be capable of intercepting, reading, manipulating or replaying the HTTP request to the online application. The consequences can be unimaginable when an attacker is able to read your session cookie, or to manipulate the payee, product or billing address, or to simply inject new html or Javascript into the markup sent in response to a user request to the store.

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