Having the right SEO strategy for your website is crucial to maximize opportunities on the natural search landscape. To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some Internet marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of the terrible advice we have heard about .
You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website?
Having an effective content strategy for your blog, whether you’re a small business owner or a multinational brand, is an easy way to ensure you’re getting the most value from the money and time you invest in your business blog.
One of the biggest missed opportunities by many businesses is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often it is argued that SEO is dead, that they shouldn’t pay for clicks when they can rank organically, and that they often choose between putting efforts towards one or the other. It’s time for this conversation to change and recognize what the first two letters of those acronyms stand for — Search Engines.
With the New Year upon us, the marketing statistic are coming out, and the numbers on content marketing remain confusing. The content marketing platform is becoming more pervasive, as nine out of 10 business-to-business marketers (b-to-b marketers) use content marketing to drive customer engagement.
For your website to be ultimately effective you need to provide content that is useful to your customers and that advances your business objectives in a measurable way. High engagement is vital and is achieved by building and maintaining a community around your content. Companies need to understand where most of their customers are most active and how they can interact and engage with them most effectively.
This all requires careful analysis and planning. Having an effective content strategy provides the framework for ensuring the content that you deliver is on these essential requirements across all relevant digital platforms.