As one of the biggest online social media platforms, Facebook is practically an Internet marketing necessity for businesses. Yet, despite Facebook’s widespread usage, many business owners report that their marketing efforts are unsuccessful. Therefore, we will discuss a few important Facebook business marketing strategies and practices that will prove a positive ROI.
Facebook first launched as a platform for college students to meet each other — nothing more. When Twitter launched, it was initially a miniature version of a personal blog. However, over the years things have changed immensely. The world eventually began to realize the amazing potential of social media marketing, forward thinking organizations started incorporating social media marketing into their overall digital marketing mix. We will discuss a few significant differences when it comes to social medial marketing for B2C and B2B.
Now that you have a better understanding of how Facebook surfaces content, this article will explore tips for managing the decline in organic Page reach so you can ensure your Facebook Fans still see the majority of your posts.
Many of our clients manage their own Facebook Pages for their business, and you have likely noticed a decline in how many of your fans have been viewing and interacting with your organic posts. This drop in organic Facebook reach came to a head in 2014, when marketers began picking up on the situation in droves. However, many Facebook Page business marketing individuals may be wondering, “Why aren’t my Facebook Fans seeing my posts?”