How to Effectively Use Facebook for Business Marketing

As one of the biggest online social media platforms, Facebook is practically an Internet marketing necessity for businesses. Yet, despite Facebook’s widespread usage, many business owners report that their marketing efforts are unsuccessful. Therefore, we will discuss a few important Facebook business marketing strategies and practices that will prove a positive ROI.

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Social Media Marketing Statistics for 2017

Only one month into 2017, social media has become an obvious critical aspect of digital communications strategies. Social media platforms deliver measurable results in sales, leads and branding. In addition, they enable you to reach a larger number of people at a low cost. The world of social media networks is dynamic and in constant change. So here are a few important social media marketing numbers to know to help grow your Internet marketing strategy.

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The Difference Between B2C and B2B Social Media Marketing

Facebook first launched as a platform for college students to meet each other — nothing more. When Twitter launched, it was meant to be a miniature version of a personal blog. However, over the years things have changed immensely. The world eventually began to realize the amazing potential of social media marketing, forward thinking organizations started incorporating social media marketing into their overall Interment marketing mix. Typically speaking, these companies were almost exclusively B2C. Even to this day, B2B companies are still skeptical of the benefits of social media for their business marketing. The reason for this hesitance is a perceived inability to measure the effectiveness of such marketing activities on social media. Conversely, B2C companies were the “early adopters” of social media marketing — this dichotomy perfectly demonstrates the significant differences between B2B and B2C marketing. This article will discuss a few of these significant differences when it comes to social medial marketing for B2C and B2B.

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How to Use Social Media for Marketing: Know Your Platform

facebook-439153_960_720Social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and more are great resources for businesses searching for ways to promote their brand online. The platforms themselves are free to use, but have paid advertising options as well, particularly for brands that want to reach even more new audiences. However, just because your business should be on social media, doesn’t mean you should be on every network. It is crucial to choose and nurture the social platforms that work ideally for your business, so that you don’t spread yourself too thin.

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Managing Your Facebook Organic Reach

Managing Facebook Organic ReachNow that you have a better understanding of how Facebook surfaces content, this article will explore tips for managing the decline in organic Page reach so you can ensure your Facebook Fans still see the majority of your posts.

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Why Aren’t My Facebook Fans Seeing My Posts?

facebook-140903_960_720Many of our clients manage their own Facebook Pages for their business, and you have likely noticed a decline in how many of your fans have been viewing and interacting with your organic posts. This drop in organic Facebook reach came to a head in 2014, when marketers began picking up on the situation in droves. However, many Facebook Page business marketing individuals may be wondering, “Why aren’t my Facebook Fans seeing my posts?”

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