How to Use Social Media for Marketing: Know Your Platform

facebook-439153_960_720Social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and more are great resources for businesses searching for ways to promote their brand online. The platforms themselves are free to use, but have paid advertising options as well, particularly for brands that want to reach even more new audiences. However, just because your business should be on social media, doesn’t mean you should be on every network. It is crucial to choose and nurture the social platforms that work ideally for your business, so that you don’t spread yourself too thin.

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Why We Love Small Business (And You Should, Too!)

Small BusinessesOur team here at Centennial Arts loves small business and, frankly, we believe you should too! Centennial Arts loves working with family owned companies and being a part of their growth and success. Small businesses rightfully deserve their own special week (April 30 – May 6, 2017). While they may be small, they are special and unique to the industry for a variety of reasons. Here’s just a few of the many reasons we love small business!

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Managing Your Facebook Organic Reach

Managing Facebook Organic ReachNow that you have a better understanding of how Facebook surfaces content, this article will explore tips for managing the decline in organic Page reach so you can ensure your Facebook Fans still see the majority of your posts.

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The Worst Advice We’ve Ever Heard About Search Engine Optimization

seo-1395899_960_720Having the right SEO strategy for your website is crucial to maximize opportunities on the natural search landscape. To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some Internet marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of the terrible advice we have heard about .

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Why Aren’t My Facebook Fans Seeing My Posts?

facebook-140903_960_720Many of our clients manage their own Facebook Pages for their business, and you have likely noticed a decline in how many of your fans have been viewing and interacting with your organic posts. This drop in organic Facebook reach came to a head in 2014, when marketers began picking up on the situation in droves. However, many Facebook Page business marketing individuals may be wondering, “Why aren’t my Facebook Fans seeing my posts?”

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