Preparing Your Magento eCommerce Store for the Holiday Season

e-commerce-1606962_960_720Is your Magento eCommerce store ready to handle peak loads this holiday season? Are you positive it won’t crumble during the busiest online shopping days of the year? If you believe that your Magento eCommerce store is already capable of handling high loads, you should be aware of possible instances of slow performances or server going down. Typically what happens is, people during the holiday season spend umpteen numbers of hours online while looking for deals, making researches and of course, shopping. However, because of the significant traffic, the website slows down and takes longer in loading pages. This article will discuss a few ways to prepare and test your eCommerce for the holiday to ensure it will handle high loads quickly and efficiently.

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Shopify vs. Magento

Shopify vs MagentoChoice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.

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Why You Should Use Magento for Your eCommerce Business

maxresdefaultMagento is an open-source eCommerce platform for businesses. It contains built in customization to many of the top payment providers, as well as numerous pre-built shipping to choose from, so you can begin selling products online with little hassle. Here are just a few of the reasons to consider using Magento for you eCommerce store.

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Speed Optimization of Magento

maxresdefaultOne of the most difficult things to accomplish with a Magento site is to make it load faster. You find that it will take 3-4 seconds for a standard category page to load due to the complex nature of how the Magento system works, even if you have a low graphics home page theme. If you choose to load your theme up with heavy graphics usage, the load time can even increase up to 5-10 seconds. Here are a few helpful tips we recommend to help speed optimization of your Magento site.

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MailChimp Integration with Magento

Integrating Mailchip with Magento is great for those looking to segment, personalize and automate by purchase history. This article will discuss some of the many features this integration provides.

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