There is no doubt that having a responsive web design for your website is extremely important for today’s web design point of view, as there is more demand now for responsive than ever before. With sales for mobile devices on the rise, people want to be able to visit your website while they’re “on-the-go,” thus the importance of having a mobile-friendly website. This article will discuss what responsive web design is and a few of the many advantages of responsive website design.
What is Responsive Web Design?
Responsive web design is an approach taken by web developers in which we lay out and code a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
Smart Device Ready Design
Creating a responsive design for a website should ensure that the navigation elements, screen-layouts, texts, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, not needing to spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of a website.
Benefits of Responsive Web Design
Responsive web design makes your website more fluid, which means that the content and images respond to the size of the screen on all devices. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, the fluidity of responsive web design achieves the same result with website content on a device screen.
Excellent User Experience
If you have a website that already receives a good amount of traffic and revenue, think about the boost in the revenue and traffic you’ll gain once you opt for a responsive design. The pages of your website and blog posts will all see a rise in organic search traffic. Individuals who are satisfied using your website leads to more sales and revenue once again!
Having a single site that conforms to the need of all devices creates significant advantages when compared to having two separate websites. One website costs much less than two, and the savings can be substantial. When a website is designed solely for mobile device traffic it doesn’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This can be inconvenient for most people and can also cause them to check out the competition’s website instead. Using a responsive design for your website also enhances SEO efforts by having all your visitors directed to a single site no matter what device they prefer to use.
Recommended by Google
With 67 percent search market share, when Google speaks, search marketers listen. According to Google, responsive web design is its recommended mobile configuration, and they even go so far as to refer to responsive web design as the industry best practice.
This is because sites that use responsive web design have one URL and the same html, regardless of device, which makes it easier and more efficient for Google to crawl, index and organize content. In comparison to a separate mobile site that has a different URL and different html than its desktop counterpart, which requires Google to crawl and index multiple versions of the same site.
Also, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with and link to than content that lives on a separate mobile site. For example, a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This can create a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.
Instead of having one website specifically designed for desktop computer users and another website for mobile device users, you will have one website conducive to both audiences. This is a key benefit a responsive website has over a separate mobile site. With this being said, there are advantages to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone. For instance, an individual performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. A separate mobile site is not a requirement for a mobile SEO strategy, however, and there is no reason why mobile-specific keywords can’t be incorporated into a responsive web design as well.
Staying Ahead of Competition
Because responsive web design is still considered new, a huge majority of websites are not responsive. Simply by switching to a responsive website design you can stay ahead of your business competitors. There’s a significant amount of website and business owners that are not comfortable investing in this new technology because it’s new. As of April 2015, Google has been giving special treatment to websites that have a responsive web design.
These are just a few of the many benefits of having a responsive web design. Contact Centennial Arts with the link below for more information or to get started on your responsive website design today!