How to Use Social Media for Marketing: Know Your Platform

facebook-439153_960_720Social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and more are great resources for businesses searching for ways to promote their brand online. The platforms themselves are free to use, but have paid advertising options as well, particularly for brands that want to reach even more new audiences. However, just because your business should be on social media, doesn’t mean you should be on every network. It is crucial to choose and nurture the social platforms that work ideally for your business, so that you don’t spread yourself too thin.

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Happy National Clean Out Your Computer Day!

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Today is National Clean Out Your Computer Day! This is a great day to take some time out of your busy schedule to do needed computer care on your computers. Over time, files and programs that are unused on your PC clog the memory and can cause confusing during retrieval and use of other data. Additionally, earlier this month we had Safer Internet Day which brings tools, education and awareness to create a Safer Internet for both kids and adults. Don’t hesitate to contact our team here at Centennial Arts if you are having any computer troubles or need Computer Repair Services!

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Why You Should Invest in a Website

Why You Should Invest in a WebsiteA new year is upon us, and as a business owner you have probably already begun planning how you can make 2017 your best year thus far. Fresh new marketing initiatives and new targets for sales have likely been topics of discussion, but what about making ‘digital’ a real focus for your business in 2017? Here are few of the many reasons why you should invest in a new website in 2017, and why it is the first step toward getting significant results about making the digital aspect part of your marketing efforts for the new year.

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Data Privacy Day: How to Keep Your Private Data Protected

Data Privacy DayToday is #DataPrivacyDay! In today’s world, cyber security is a growing concern. This day is observed as a reminder to protect and safeguard private data. Here are a few tips on how you can keep your private data protected.

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Why We Love Small Business (And You Should, Too!)

Small BusinessesOur team here at Centennial Arts loves small business and, frankly, we believe you should too! Centennial Arts loves working with family owned companies and being a part of their growth and success. Small businesses rightfully deserve their own special week (April 30 – May 6, 2017). While they may be small, they are special and unique to the industry for a variety of reasons. Here’s just a few of the many reasons we love small business!

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Managing Your Facebook Organic Reach

Managing Facebook Organic ReachNow that you have a better understanding of how Facebook surfaces content, this article will explore tips for managing the decline in organic Page reach so you can ensure your Facebook Fans still see the majority of your posts.

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The Worst Advice We’ve Ever Heard About Search Engine Optimization

seo-1395899_960_720Having the right SEO strategy for your website is crucial to maximize opportunities on the natural search landscape. To get the most of your website SEO, you need the services of one of the best search engine consultants with expertise in harnessing the whole range of activities, from the technical to the creative. Some Internet marketing services in their overt enthusiasm to push the limits of search engine optimization often miss the fine line between what is correct and what will not work. Here are a few examples of the terrible advice we have heard about .

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Why Aren’t My Facebook Fans Seeing My Posts?

facebook-140903_960_720Many of our clients manage their own Facebook Pages for their business, and you have likely noticed a decline in how many of your fans have been viewing and interacting with your organic posts. This drop in organic Facebook reach came to a head in 2014, when marketers began picking up on the situation in droves. However, many Facebook Page business marketing individuals may be wondering, “Why aren’t my Facebook Fans seeing my posts?”

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Investing in a Sound eCommerce Hosting Plan

eCommerce Hosting ServicesMost businesses understand the significant advantage of having an online presence and likely have already established a website, or are in the process of doing so. It does not take much in-depth analysis to realize that people these days spend a lot of their time on the Internet. No matter if it is for your business, communication or simply for entertainment, investing in a sound eCommerce hosting plan that best represents your business is essential, especially to maximize the conversion rates and profits.

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How to Leverage Browser Caching by Adding Expire Headers

Browser CachingReducing the number and size of informational transactions between a visitor’s web browser and your site is a significant element of fast, efficient performance, even more so during the holiday shopping season. A first time visitor to your site may have to make many HTTP requests to access all of a site’s components. Expire headers also help reduce image sizes and control caching to cut down on transactions and stop redundant transactions from piling up. This article will explain how to add expire headers to your .htaccess file, thus improving the performance of your website, based on Google’s and Yahoo’s recommended guidelines.

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