Yahoo is no longer an independent entity. The service has been purchased by Verizon for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has grown quickly to become a major entity in the world of online marketing. Many may be wondering, “How does this impact me?” Given the new web properties and brands Verizon acquired, the opportunities are endless.
Preparing your eCommerce site for a busy holiday season is an absolutely critical process that has to begin well before most shoppers start looking for gifts. It is important to realize that no change alone will fully protect your site from the issues that commonly arise during periods of heavy traffic. However, you and your business must make a number of changes to avoid the possibility of having any problems with your eCommerce site. You must engage in some planning, testing and optimization before your site is ready to weather the storm of holiday shoppers that will soon arrive.
Choice of eCommerce platform can make or break your online business. Using the right one is crucial to your success. It is what allows you to scale your operations and grow. Understanding the difference between Shopify and Magento will help you choose the best eCommerce platform for you business.
It is extremely crucial to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means ensuring they can remain as happy as possible during that experience.
You have a great new business idea, registered your domain name and started to build your website. How can you ensure it’s easy for Google and other search engines to discover and and rank your new website?