How To Build an Effective Content Strategy for Your Blog

Content MarketingHaving an effective content strategy for your blog, whether you’re a small business owner or a multinational brand, is an easy way to ensure you’re getting the most value from the money and time you invest in your business blog.

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How Presidential Campaigns Use Online Marketing

Presidential Campaign Online MarketingAs the debates heat up, candidates are leveraging online marketing and social media to capture the votes of U.S. voters. While many companies would agree that getting 45 percent market share would be a huge success, in politics, winning 45 percent means losing the vote. Having a strong online presence is now table stakes for political candidates. Whether 50 years ago or today, there are three factors successful political campaigns have been able to learn from marketers: be targeted, be efficient and be clear with your message across all channels or be lost in the cacophony of the elections.

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Why is the U.S. Surrendering Control of the Internet?

Internet ControlIt was recently announced that, by prior arrangement, ICANN will be cut loose on October 1, 2016 from its sole government steward, the U.S. Commerce Department’s National Telecommunications and Information Administration (NTIA), and become answerable to multiple stakeholders worldwide, including countries, businesses and technical bodies. Many may be wondering, “What does this mean?” or “Why?” This article will explain everything you need to know about the U.S. possibly surrendering control of the Internet.

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Atlas Project Introduces Lake Walk Town Center Near Texas A&M

A new brand has been introduced by the Atlas master-planned community. This pedestrian friendly town center is being built at the epicenter of the Texas A&M Biocorridor of Bryan/College Station. Lake Walk is the new identity for the town center, which will feature lifestyle and outdoor pursuits as well as exciting employment opportunities.

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