One of the biggest missed opportunities by many businesses is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often it is argued that SEO is dead, that they shouldn’t pay for clicks when they can rank organically, and that they often choose between putting efforts towards one or the other. It’s time for this conversation to change and recognize what the first two letters of those acronyms stand for — Search Engines.
If you are looking to boost your website’s ranking in searching engines such as Google to drive organic traffic, you need search engine optimization (SEO). A well-rounded SEO strategy entails keyword research, website optimization, content generation, back-linking and more. However, one way to get search engines to notice your website is with a blog. Adding a quality static blog to your website is a great way to gain organic traffic site. Here are a few of the many SEO benefits of adding a blog to your website.
There are many businesses that are taking their products to the digital space and implementing eCommerce websites to sell their products and merchandise. If you are considering an eCommerce website, here are few things to know about how creating an eCommerce website and implementing Search Engine Optimization (SEO) will impact your business.